Journal: 1968 Honda N600 Was Fun and Fancy Free

1968 Honda N600 Was Fun and Fancy Free

Petrolicious Productions By Petrolicious Productions
April 9, 2014
5 comments

How do you advertise a foreign entry-level car in the country that practically invented the entry-level car? Make the campaign bright, modern, and above all: fun! In the late 1960s, Honda was expanding globally and their cars were especially well-suited to budget-concious people and the rebuilding European economies. Interestingly enough, though, Honda chose to showcase the N600 running free in wide-open landscapes. Perhaps this was an attempt to address concerns about power, but more likely was just an allusion to the freedom potential buyers could expect. Regardless, the tagline–Für Alle–is clear shot at the Volkswagen Beetle’s audience and appeal.

Image Source: flickr.com

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5 Comments on "1968 Honda N600 Was Fun and Fancy Free"

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Josh Lederer
Josh Lederer

Fun advertising brochure with some great photography. That car does have some serious body roll on cornering though!

Lonefurrow
Lonefurrow

N600 was the 1st car I ever drove, age 12 (up and down the drive way – great fun!)

Erik de Vries
Erik de Vries
Erik de Vries
Erik de Vries

Certainly a better car than this one, although, I think they made quite a few more of these, than they did of the Honda N600.

Juppe
Juppe

Goes nicely with the “you-meet-the-nicest-people-on-a-honda” ad.

http://www.petrolicious.com/you-meet-the-nicest-people-on-a-honda

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