Films: Add A Ferrari Lusso to Your Morning Ritual

Add A Ferrari Lusso to Your Morning Ritual

There are times in life when you stand in front of something and instantly recognize its intrinsic beauty. Whether at a museum, an art gallery, or while watching a film, these brief moments of awareness have the ability to take your breath away. Taking in a Ferrari 250 GT Lusso will likely be one of those moments: the lines, curves, and proportions blend together into a medley of beauty and emotion.

Considered by many to be the most elegant Ferrari ever made, the Lusso isn’t to be taken lightly and has a specific set of rituals that one must complete in order to unleash the fury of the V12 under the hood. James Chen prefers to release that fury in the quiet stillness of the morning when traffic is light and the sun is slowly rising to its magic hour. With few distractions, the empty morning streets of Downtown Los Angeles amplify the two-hundred-and-forty prancing horses that lie in wait for the mash of the throttle.

The Lusso may have been designed as a grand tourer but don’t let this designation fool you: the sound screams otherwise.

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44 Comments on "Add A Ferrari Lusso to Your Morning Ritual"

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John Dineen
John Dineen
8 months 20 days ago

Have been flicking through so many Petrolicious short films over the last few days. The production values aside, what’s amazing is that the cars vary hugely but the owners are remarkably consistent. Nothing to do with ethnicity or background or where they happen to live, its the passion that they share. The back story on a Ferrari or Porsche is just as interesting as that on a Jeep or Mazda. Absolutely love the way their stories have been told. Nice work Petrolicious!!

Petr Heczko
Petr Heczko
11 months 27 days ago

Absolutely amazing . I think, that words can´t desribe the wonderful atmosphere of this video. Excellent and subtle choise of music, location and of course car and it´s deatails (clicking sound of ignition fuel pump) and in general the real mechanical feel of this car. Petrolicious has done a really great job.

Renato Ribeiro
Renato Ribeiro
3 years 1 month ago

Great videos with professional quality, like the scene in downtown LA with the billboard in the background. It says “Mint Condition”. Love those small and subtle touches.

Jakub Wrobel
Jakub Wrobel
3 years 4 months ago

I’ve been watching this video for everyday for the past week; can not get enough of this marvellous car!

Kyle Bartolo
Kyle Bartolo
3 years 5 months ago
I was about to cry seeing this car! I do personally believe that this is one of the best vids and cars on this site. A ‘car’ like this is simply not a car.. its like a monument in the middle of Rome where many people gather up to take photos of it..Even at different times of the day since it just changes in your eyes and you appreciate lots more. This is a piece of history and I enjoy seeing such a car and seeing so so much passion… Beautiful.. no other words! You should have put ‘The Lady… Read more »
Xander Cesari
Xander Cesari
3 years 5 months ago

I have to make a small correction. The owner states that the body was penned with no aerodynamic consideration but the Kamm tail was developed by an aerodynamicist as a more efficient method of closing the airflow.

https://en.wikipedia.org/wiki/Kamm_tail

Krishna Sridharan
Krishna Sridharan
3 years 5 months ago

Are there any wallpaper stills available (such as the lead shot that’s shown before the video is played)?

Aleksander Glinskiy
Aleksander Glinskiy
3 years 6 months ago
Hello friends! Sorry for my English, it’s not very good. I’m from Ukraine. Ohh. That clicking!… That is awesome. It’s really a ritual. What a motor sound! I have a 1984 Lada 21061 in perfect original shape. It based on Fiat 125. I hope to make a video about it. When she is starting it’s a kind of ritual too. First you need to pull the throttle lever, than you start it first time, engine makes a few turns than it stalls because in carburettor not enough fuel. These few turns enough to pump fuel into the carburettor. Than you… Read more »
Roadster206
Roadster206
3 years 6 months ago

sorry, I nearly creamed mon pantalons listening to that engine noise…

jackB
jackB
3 years 7 months ago

Absolutely gorgeous.

Roar Hermansen
Roar Hermansen
3 years 7 months ago

Goosebumps!!

RaspyPuma
RaspyPuma
3 years 7 months ago

What an incredible video! I love that Petrolicious includes interviews with the owners of these cars to really bring the relationship between driver and automobile to life. Kudos to Mr. Chen for keeping that beauty on the road and not locked up in a display case.

Andrew Adams
Andrew Adams
3 years 7 months ago

Words cannot express…. but I’ll try anyway. This car was the reason I moved from small town Montana to study design in Turin. It makes my heart ache in a way no other car ever has. beautiful car, beautifully done video. Petrolicious has outdone itself, bravissimo.

Chris B
Chris B
3 years 7 months ago

Hey all, wow love that , keep them coming, I love this site.

Krishna Sridharan
Krishna Sridharan
3 years 7 months ago

What’s the song that starts at 4:55 and goes until the end of the video?

Afshin Behnia
Afshin Behnia
3 years 7 months ago

Krishna,
We get asked about our music quite often. It all comes from a commercial music library. Unfortunately none of the artists or songs are ones that you can buy as a consumer.

Mat smith
Mat smith
3 years 7 months ago

Those cars are exquisite. Great to see one appreciated and really used. The contempary Ferraris don’t close.

Antonio1750
Antonio1750
3 years 7 months ago

Great Car and Great Video – Well Done!!!

Ziko de Kubber
Ziko de Kubber
3 years 7 months ago

Amazing car!
Is it possible to upload a wallpaper of the shot that shows before playing the video? Would be nice to have this in good quality!

Afshin Behnia
Afshin Behnia
3 years 7 months ago

A downloadable Lusso infographic is on its way. We’ll get a clean version of the shot you like as well for download.

Ziko de Kubber
Ziko de Kubber
3 years 7 months ago

Great! That is exactly why I like Petrolicious so much!

Richard Love
Richard Love
3 years 7 months ago

I had one of these in 1972… Bought it for 7K. Sold it a year later for 8K! Ouch!! Coulda beens…shoulda beens. Never look back. I would drive it down through the “canyons” of Wilshire Blvd or my office underground parking garage in first or second gear and listen to the car alarms go off. Lots of cars since then. This is the one I wish I had kept. Couldn’t afford the maintenance to keep it as a daily driver.

Schnell87
Schnell87
3 years 7 months ago
The first sports car I ever drove was a 330 GTC at 20 yrs old. I’ll never forget the smell of the leaded fuel or feel of the wooden wheel in my hands. Every day I’ve lived after that has just been gravy and I’ve appreciated the art of cars ever since. This is true art. Thank you for sharing such a beautiful experience with us all. Most people in the world will never understand the true, enveloping, sensory beauty of any vintage car, let alone such a wonderful Ferrari. My thanks for encapsulating that and helping us all make… Read more »
Jim Bair
Jim Bair
3 years 7 months ago

Wow. Just WOW!

tapz
tapz
3 years 7 months ago

To be honest, I tend to zone out whenever I see [i]that[/i] red, or a cavallino rampante. Yes, I’m sure it’s marvelous, as it bloody well should be for a design that isn’t subject to any practical constraints.

This video is the first that gave me some inkling of the point of a Ferrari.

Alan
Alan
3 years 7 months ago

In my opinion one of the (if not the) nicest Ferraris! Love the fact that the guy actually drives it. Wish I was the guy on the bicycle in the tunnel. Engine sound gives me goose bumps!

Great video. Keep up the good work!

Gonzalo Hernández Alcayaga
Gonzalo Hernández Alcayaga
3 years 7 months ago

Great work again! Would be nice more BMW videos! E30 specially!

Isaac DC
Isaac DC
3 years 7 months ago

BEAUTIFUL. BEAUTIFUL. BEAUTIFUL. The car and the video are great pieces of art!

Paul Thompson
Paul Thompson
3 years 7 months ago

Exquisite. The urban settings and early morning light is perfect.

Might be a minority interest but I quite fancy a whole series on starting and warm-up procedures.
[list=1]
Ignition, fuel pump, three stabs on accelerator, starter, hold accelerator steady until revs climb
Pull out choke half-way, ignition on, press starter button, blip accelerator, get going before it floods
[/list]Every old car has it’s own way of doing things.

Matthew Lange
Matthew Lange
3 years 7 months ago

Daytona is basically the same but needs more like 7 to 8 pumps of the throttle (to fill the six webers) on starting and you don’t use the choke at all. Once (or if) its fired up hold the throttle on about 1500rpm for a couple of minutes (longer on a cold day). before setting off. As with all old 5 speed Ferraris stay away from 2nd gear until the gearbox oil has warmed through.

Matt McDowell
Matt McDowell
3 years 7 months ago

Great night/dawn shots, and great natural audio. Really puts a smile on your face.

Matthew Kolabinski
Matthew Kolabinski
3 years 7 months ago

Do. Not. Ever. Stop.

Petrolicious is 10/10 on the web.

Chris Martino
Chris Martino
3 years 7 months ago

Great job! I loved the filming in the predawn darkness.I have started before sun up for 25+ years,and there is something extra special about that time of day. Especially when a Lusso drives by!

Jayson Wade
Jayson Wade
3 years 7 months ago

Awesome. I think I came when he was going through the tunnel. Wow. Keep up the great videos.

Afshin Behnia
Afshin Behnia
3 years 7 months ago

We’re looking out for ya.

Matthew Lange
Matthew Lange
3 years 7 months ago

Petrolicious’ best video yet! Loved it

Helghast470
Helghast470
3 years 7 months ago

Great video! I think Mr. Chen is about modern cars..

Helghast470
Helghast470
3 years 7 months ago

right about*

Rip Curl
Rip Curl
3 years 7 months ago

Likely the best video to date and a fitting tribute to a glorious car. Great work guys.

Erwan Brillot
Erwan Brillot
3 years 7 months ago

That’s what I was going to say, one of the best video. I like the spirit of Mr Chen : he’s commited to his car, no looking for showing of with his car, but only to drive it.

I have to admit that sun rise is a great moment to drive.

john tolle
john tolle
3 years 7 months ago

I’ve always loved the Lusso. Always thought it was the finest expression of Ferrari. Then over many years as people ask me “if you could have one car….”, I always say their isn’t just one. But, maybe I’m wrong. Their is a difference between loving and being in love ! And, I’m in love with the Lusso.

Rodney Wren
Rodney Wren
3 years 7 months ago

[b]What a gorgeous car! Gorgeous sound! No radio needed! Great video!:)[/b]

Ryan Hoyle
Ryan Hoyle
3 years 7 months ago

Very nice film. Love the car and the story telling is great too.

Another good one guys! Keep it up!

Torstein
Torstein
3 years 7 months ago

great car, great sound and a great video!!!
Beautiful work 😀

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