Let’s Show Marchionne that Lancia Matters

Once Stratos in the market, and Aurelia is out, other big names as Integrale, and Stradale can come out. Also Aurelia can start electrification of Lancia to compete with Polestar. Just another piece of thought. But you guys are gonna crash me for saying that:) But who am I? Not Marchionne, that’s for sure:) just another guy with pation for cars

marchionne non ci capisce nulla di auto perché è solo un finanziere. Tenere ancora lui in FCA è come far dipingere un quadro a un commercialista. Con tutto il rispetto per questa categoria, non credo possa venir fuori un Michelangelo o un Leonardo? Non credo proprio.
Visto che ora sembra che marchionne abbia sistemato un po’ i conti FIAT, deve andarsene e deve essere sostituito con un bravo Manager che abbia anche passione per le auto e per gli sport motoristici e soprattutto pe LANCIA.

http://www.change.org/it/petizioni/salviamo-lo-storico-brand-lancia

Mr Machionne needs to get out more. The Lancia/Chrysler mashup is a dishonor to both brands. How about Lancia as the italian version of Audi? Resurrect the 4wd to take on the A1, A3 and quattros – premium small to medium cars to take Audi and VW head on. Think lightness, agility and a splash of luxury, and real drivers cars. If not something original, then I’d rather see the brand die than see that badge on some crappy people mover. Better to burn out than fade away.

Historically, Lancia build the best engineered, most beautiful cars on earth, nothing came close… And now the Germans can make any car from nothing, look at the new mini and beetle. Fiat lacks imagination, leadership and integrity. They have seen what can happen if they get it right with the new 500 and yet they sit on their backsides and do nothing. Agnelli would kicking all the senior staff into the Medeteranian if he were still around. A company without direction and leadership is a company heading for oblivion. Fiat will be sold off in pieces and the profitable ones will go first so ferrari may find a new owner, perhaps the Germans will purchase it.

Fiat are scared, management are scared and frankly they do not care about Lancia. If they did they would not put Vincenzo’s badge on a chrysler. I almost wept.

Leadership and investment or a quick death, not the torture and humiliation fiat are currently performing on themselves and the greatest name in automotive history.

I would personally like to see the New Stratos (see pic) put into serious production. Even in low volume and possible platform sharing with the Alfa 4C.
As far as rally goes I think those days are gone. Lancia was a serious contender, winning the world title several times, but they have been out of the picture for too long and a comeback would be a big gamble. (Ford, Citroen, Subaru….).
As far as re-badging Lancia’s as Chrysler goes, please stop it Mr. Marchionne. It’s insulting.

As usual, this shows the fact that good looking cars sell…Lancias of recent times were far from Pretty to look at…

The only way I could see a true Lancia comeback is for FIAT S.p.A. to take the brand back to its rallying glory. Leave the luxury to other members of La Famiglia.

When I think of Lancia I think rally car. I think Fulvia, Stratos, 037, S4, Delta Integralli. I think of all the championships. Go rallying again. The fact that Italy does not have a car currently in the WRC is a crime. Lancia is the brand to do it. I agree that they need a WRX challenger, bring back a car like the original Delta, make it cost and performance competitive, make it sexy, and then race it in the WRC, make versions for the lower series as well, and offer factory support for grassroots competitors. Street versions will fly out of the factorys. Bring back the Fulvia name and do a BRZ fighter (Looks like Subaru kinda picked up where you left off). Make it cheap to own (?), a blast to drive, beautiful to look at, and the people with oil in their veins will fall over each other to get in line to buy it, and then race it. That will rebuild the much needed credibility for the marque and teach new enthusiasts the wonderful history. Build the Stratos concept we saw awhile back and take on Porsche, Ferrari (conflict?), Aston, & Corvette in GT racing. Forget sedans and high end luxury, scale back and specialize and keep the history and bloodline intact.
Final note. Four of my top ten bucket list cars are Lancias (and they all raced).

What defined Lancia as a brand in its heyday was style, build quality, and engineering (almost for engineering’s sake) – and even then with an elevated price point the company struggled with solvency. Although with Fiat ownership the brand became more performance centric, it seems Lancia began to lose their identity rather quickly as soon as Alfa Romeo became part of the same fray. The rules of the car game have changed completely since the 1960s, and Fiat (like many others) are finding it very difficult to make money while maintaining a broad spectrum of brand offerings (just ask GM!). Perhaps someday Lancia will be the right name for the right Fiat niche, but for now I think the brand should rest in peace and cease being a badge-engineered poser, and we can collectively relive Lancia’s glory from a different era in the industry.

Marchionne can’t focus on two premium brands a this moment. He has a good plan for Alfa Romeo, but can’t afford to invest in two premium brands. Alfa Romeo has better chances. The youth don’t know Lancia but the know Alfa Romeo. The present Delta is a very beautiful and roomy car for a decent price. But it’s a secret. Nobody buys it. So was the Kappa and Kappa SW, a great long distance cruiser and even reliable. But Lancia made also lot’s of a cars who are rubish, like the Beta or more recent the Thesis, which reflect on your trade-in-value. It’s a pitty, but Alfa has more chances.

I’m sorry but I agree with the decision. It’s impossible to keep both Alfa and Lancia, and Alfa has a lot more appeal… VW should do the same with Seat, because Skoda might be boring, but is very reliable and well regarded troughout Europe. The Octavia SW was the biggest selling station in the continent in 2012, I think.

And the end of a brand doesn’t steal value of the cars, specially the classics, I think. Sometimes it might even give more value to them.

One word – STRATOS.

It’s incredible what Fiat has doin against LANCIA in these 20 years for FAULT of Alfaromeo.
Before was past Ceo Cantarella (alfista afioconados) then in early 90s (when Lancia sold 300.000 cars in all UE (Audi was 325.000 and Bmw 350.000), numbers NEVER seen in alfaromeo history!) says “Lancia will be become a brand for MATURE PEOPLE, no more sport and dynamic car who become a field for alfaromeo” And HE immediatly destroyed all accolade in market selling and sport racing with Lancia in 80s. for give all to Alfa: Alfa NEVER become a real competitor for German car like was Lancia with Thema, Delta, Dedra and sport car imaging and technology icon. Alfa NEVER was recognized like sport winner how was Lancia before. iN short time Cantarella retired Lancia from many market, start to produce poor cars for “mature People”: the real intent was how He say “NOT DISTURB ALFA ROMEO MARKET”. The result is horrible. Lancia become a brand for 100.000 cars sold almost all with Ypsilon and Alfa romeo?.. THE SAME, only few years around 200.000 with 156 and 147. But now Alfa sold LESS THAN LANCIA.
And Marchionne with Lancia in this situaution, try an attempt to rebrand Chrysler with WRONG engines, models, Body design incorrect for UE market… decided then Lancia NOT HAS MARKET IN UE ???? …is a crazy conclusion!
GIVE TO LANCIA A REAL list of models right for the market, Dinamic sedan, SW, sport Coupè and why not correct SUV…
I’m Sure LANCIA CAN SELL MORE THAN ALFAROMEO !

NOW,after 25 years of humiliation and mortification for an unique brand like Lancia and after these last lies of “brand without history” I’think THE ONLY WAY is SOLD LANCIA TO OTHER CAR GROUP MAKER:
Germans, Japans, Chiniese, Asian, French and anyone can do better than stupid managers who give all to Alfa from 25 years

FIAT-CHRYSLER, Mr Marchionne: SELL LANCIA TO WHO DESERVE TO HAVE THIS FANTASTIC BRAND !!
but I’ìm sure, they don’t sell it because the know well then potential of Lancia in other hands, can be DESTRUCTIVE for alfaromeo!

As a 1989 HF integrale owner I can’t disagree more with his opinion. Lancia produced some of the most interesting and valuable cars ever made starting from the once with a Zagato body. What I can’t tolerate is the recently rebadging strategy applied by Fiat. Would you ever replace your old beatyful tree in your lovely garden with a plastic one? Come on

Not too long ago, they were going to make a limited run of Lancia Stratos redesigns with a Ferrari 430 drivetrain and gorgeous new age styling. I was so excited that I actually have a calender marked for it. Unfortunately, this never came to fruition.

I love Lancia more than any other car brand on earth. From the very beginning, they were always pushing the limit with design, technology, and prestige. Just shy of a dozen WRC titles, 7 of the greatest cars ever produced, more technological innovations than any other brand, and just sheer imagination, it makes sense why a brand that good can’t last.

“The Lancia brand has no history [outside Italy],” declared Mr. Sergio Marchionne. This is an absolute lie, as anyone with the mind to look for it has found Lancia to be one of the greatest car makers of all time. Owning a Fulvia, a Stratos, or any of Lancia’s great history is on my bucket list, and too see my dreams come to an end will be one of the most tradgic days of my life.

Sergio Marchionne, Lancia has more than proved itself in racing, design, history, and style. If you’re going to kill a brand off because you will not letting it do what it’s good at, you are the reason it’s going to fail. Please, for the sake of all the kids like me, save this once brilliant company.