What Was the Most Exciting Period for Buying a New Car?

We debated whether we should ask this question, as we think the most obvious and popular answer would be “The ‘60s”. I certainly am of that opinion, because even though I entered the car market in the mid-1980s and lusted after many new cars of the time, I can’t help but think that the mid- to late-1960s saw the climax of car design. In the ‘50s, coachbuilders and designers introduced radical and beautiful models with performance to match. The decade of the 1960s was not simply an evolution of what started in the ‘50s, but rather a time when manufacturers continued to push boundaries in design and engineering and introduce revolutionary models. 

BMW gave us the Neue Klasse, which kicked off the successful lineage of sport sedans that are still copied today. The same long-lasting success can be said with Porsche who is now celebrating 50 years of the 911. Alfa Romeo gave us the sexy, sporty 105 series that includes the GTA , GTV, and the TZ. Meanwhile in the US, Ford introduced the Mustang, Chevrolet the Camaro, and Dodge the Challenger, and so the muscle car wars began. And Ferrari? They were perhaps a bit ahead of the game, introducing the 250 series in the late ‘50s (in my opinion the most beautiful and iconic Ferraris ever).  But even then Ferrari's more exciting variants, in my opinion, came in the ‘60s with the Lusso, the 250 GT SWB, and, of course, the 250 GTO.

Now we want to hear from you. What was the most exciting period for buying a new car?