‘Winning’ Is Lancia’s Epic Self-Made Documentary From the ’80s

It’s been awhile since Lancia dominated the World Rally Championship, isn’t it? Long enough to see most of the factory cars in private hands, some traditional teams and rounds leave the championship, and to watch rally cars morph into what they are today—very fast hatchbacks, but hatchbacks nonetheless. Just how different was Lancia’s 037 Group B car?

In the early ’80s, the Fiat empire’s tradition of investing in films helped shine the spotlight on Lancia’s competition program. At the time, it was contesting both the World Rally Championship and endurance racing—with the very quick-but-unreliable LC2 to uphold its Martini-liveried reputation at the 24 Hours of Le Mans.

This 20 minute Italian-narrated film dives into the testing, running, and successes enjoyed by Lancia in motorsport, at a time in history where the much-loved marque was still able to take home trophies. With a very deep look at all aspects of the teams involved, footage you won’t see anywhere else, and CineFiat’s typical flair in production, Winning is definitely worth 20 minutes of your time this weekend.

Thumbnail image via iedeiblog.com