Journal: 27 Vintage Volvo Ads To Brighten Your Day

27 Vintage Volvo Ads To Brighten Your Day

Michael Banovsky By Michael Banovsky
March 25, 2016

Volvo brochure scans by Pete Woychick

Until the late-’80s in the U.S., Volvo was a force to be reckoned with, selling more cars than BMW and Mercedes-Benz. Of course, it was on the strengths of its engineered-in safety, good fuel economy, simple–ahem–boxy styling, and a reputation for being indestructible. Older Volvos are fun to drive, too, especially on loose surfaces.

But what if so many people bought Volvos because the ads were so good? The cars are great, but the ads, the ads are what elevated Volvo from a quirky Swedish “thing” to a company that bragged its fast and practical 760 Turbo Wagon was basically the same “vehicle” as driving a Lamborghini Countach while towing a trailer.

There are so many great Volvo ads that we couldn’t pick just 10. What’s your favorite?

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Tin BoxMichael FedunJim LevittBryan DickersonRodrigo Parra Recent comment authors
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Tin Box
Tin Box

Where’s the ‘think of it as a Ferrari with a trunk’ 242 Turbo add from ‘82/‘83…

Michael Fedun
Michael Fedun

I have two of theses ads, the “774,000 mile” ad and the “souped up Ferrari” ad. Managed to find original copies when I had my ’72 1800 E

Bryan Dickerson
Bryan Dickerson

Boo hiss, not a single one for my favorite – the 245!

Rodrigo Parra
Rodrigo Parra

I like this one:

Jim Levitt
Jim Levitt

I know this is a year late but that’s a good one…

Guitar Slinger
Guitar Slinger

Boo hiss … not a solitary one for my all time favorite Volvo … the P1800ES