300SL Brochures Sold Glamour to The Rich and Famous
The 300SL is often credited as the first-ever supercar, its racing technology and incredible doors marked it so far apart from more pedestrian machines that a new category had to be invented for it to fit into. Released as a road car in 1954, it landed amid a sea of staid, post-war European sedans, its outlandish looks and otherworldly turn of speed sending shockwaves rippling throughout the automotive world that would continued to be felt for decades after.
The SL’s stratospheric price of roughly $11,000 meant that only the super-wealthy were able to afford it, and its resultant air of exclusivity in team with so much style made it irresistible to the famous and fabulous of the fifties. Clark Gable, Sophia Loren, Frank Lloyd Wright, and Pablo Picasso are but a few of glamour icons who previously owned Gullwings, though Picasso never learned to drive—he simply had his wife drive him about.
Here’s a rare glimpse at some Anglo/American market advertising for the 300SL coupe and roadster, two of the greatest cars ever built.
Image Sources: autominded.net