Journal: Vintage Porsche Brochures Capture a Bygone Era

Vintage Porsche Brochures Capture a Bygone Era

Petrolicious Productions By Petrolicious Productions
April 3, 2013
14 comments

Vintage brochures are a lovely means of understanding a classic car in the context of its own time. Their period photos and graphic design, charts of data and the way in which they’re written about help capture a special, older car’s zeitgeist—its “timeghost”—endowing us with an even deeper appreciation beyond purely rose-tinted sentiment.

The larger the legend, the more this rings true. With cars like the 911, their historical baggage can sometimes carry such weight that it is especially difficult to separate machine from myth, metal from memory. We recently stumbled upon a collection of beautiful old 911 brochures from the early ’70s, of which here we’ve published a few select pages—we hope you enjoy them as much as we have.

Photo Sources: Coochas.com (specifically link 1 and link 2)

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Alun ChisholmScottRip CurlBen Van Heepaulmose Recent comment authors
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Rip Curl
Rip Curl

Vintage car brochures are where it is at. There is no replicating the authentic period feel you get from them.

paulmose
paulmose

I love everything about Porsche advertising from the day, I keep them on my phone and rotate them as screensavers. Porsche could reprint all of these, charge for them, and sell out in a minute. Thanks for sharing…..

Terrence Dorsey
Terrence Dorsey

What a beautiful car. So glad I finally got one.

Matt Hamilton
Matt Hamilton

Is it just me, or does the car under the tarp look in profile like an Alfa Giulia Super?

Brompty
Brompty

It certainly does not look like a 911

Ben Van Hee
Ben Van Hee

I say it’s a 914.

Scott
Scott

Certainly not a 914, I have one under a cover, and it doesn’t look like that.

Alun Chisholm
Alun Chisholm

This site identifies it as a Studebaker (Porsche Project Type 542).
https://dedeporsche.com/category/porsche-design-studio/

Josh Clason
Josh Clason

That 911 in purple is surprisingly intoxicating.

Alan Franklin
Alan Franklin

Nothing like those old paint colors captured on Kodachrome, almost like a fourth dimension to the photos.

The motor image is fine art.

Shane Elliott
Shane Elliott

I love this!

Jeff Knoespel
Jeff Knoespel

That bright green color has to be my favorite color for a 911. It’s bright but not blinding. And I also love the green dials on old Porsches.

Christopher Gay
Christopher Gay

That’s my kind of workshop!

Roy Damesandhotrods
Roy Damesandhotrods

The 911 was still had grace and charm. It was lean and trim, no vulgar fender flares, or grotesque spoilers/wings to ruin the lines. This was the end of the era of people buying Porsches because they wanted to enjoy driving. By the late ‘70s it became the knee jerk response to people that had just “made it” and needed to advertise that to the world…