Vintage Porsche Brochures Capture a Bygone Era
Vintage brochures are a lovely means of understanding a classic car in the context of its own time. Their period photos and graphic design, charts of data and the way in which they’re written about help capture a special, older car’s zeitgeist—its “timeghost”—endowing us with an even deeper appreciation beyond purely rose-tinted sentiment.
The larger the legend, the more this rings true. With cars like the 911, their historical baggage can sometimes carry such weight that it is especially difficult to separate machine from myth, metal from memory. We recently stumbled upon a collection of beautiful old 911 brochures from the early ’70s, of which here we’ve published a few select pages—we hope you enjoy them as much as we have.