Journal: Step Into The Studio

Step Into The Studio

Petrolicious Productions By Petrolicious Productions
July 9, 2015

When automotive styling studios began to prove their worth after the Second World War, every automaker tried to not only hire the best designers they could find, but also to keep future creations hidden from prying eyes.

These days, decades after the curtains have been lifted on numerous old cars and concepts, we’re now able to have a look into how automaker styling studios used to look.

Whether it’s in scale form or with full-sized mockups, the work done in these studios looks attractive even today, and it’s impossible to not be drawn into these photos. The suits, the smoking, the sketches, and the clay models are a captivating reminder of how much work goes into the designs that ended up being produced.

If you’d like to learn more about the people behind some of these vehicles, take a look at our Designer’s Series, featuring

Gordon Buehrig
Larry Shinoda
Ercole Spada
Paul Bracq
Giovanni Michelotti
Virgil Exner
Giorgetto Giugiaro
Flaminio Bertoni
Sergio Pininfarina
Battista Pininfarina
Harley Earl

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