Subaru 360 Brochure Showcases JDM Kei-car Packaging
Beginning in 1958, Fuji Heavy Industries’ Subaru Division produced the Subaru 360, a very small and inexpensive car as most people in Japan couldn’t afford a new car. It became one of Japan’s most popular cars and was nicknamed ‘Ladybug’. The first model, which featured a 360cc engine and weighed less than 1000 pounds (both in line with Japanese Kei regulations), had a top speed of only 60 miles per hour. Over time, a few variants of the car were produced: a wagon called the “Custom”, a convertible, and two sport options called “Young S” and “Young SS”.
The first Subaru model ever to be sold in the States, only about 10,000 of these cars were ever imported. And although 360s are collectors items nowadays, they weren’t well-received at the time due to safety concerns and lack of power.
Below is a Japanese brochure for the Subaru 360 (we really like all the vintage photography, illustrations, and diagrams) as well as a couple of vintage Subaru 360 commercials. Enjoy!
Image Source: ridehomehappy.com