News: An All-Terrain Lagonda Concept Is Being Promised By Aston Martin

An All-Terrain Lagonda Concept Is Being Promised By Aston Martin

By News Desk
February 8, 2019

Remember the surprise of Aston Martin’s Lagonda Vision Concept (below) in 2018? Well at this year’s Geneva motor show, Aston is promising another equally wild creation, the Lagonda All-Terrain Concept. It’s expected to be the first Lagonda that will put into production, and it will be all-electric. Aston Martin says it will have “extraordinary style and space efficiency combined with a rakish design language that demonstrates the unique freedom afforded by Lagonda’s commitment to zero emission powertrain technologies”. Not sure that helps much…

Andy Palmer, Aston Martin Lagonda president and group CEO, said: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us–the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable–so it’s fantastic to return to the scene of such great success with another world debut. The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand.”

Images courtesy of Aston Martin

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