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Koenig. Gemballa. Carat Dutchatelet. Glenfrome. Zender. Arden.
These firms may not be making headlines today, but in the ‘80s, their often extensive modifications to luxury and exotic vehicles became a worldwide phenomenon. Wild body kits. Wild paint jobs. Wild new features. Car magazines were full of fantastic interpretations of what an exotic could become, but then the world seemed to turn on these (often) garish beasts.
Today’s post was inspired by the Porsche 928 S4 “Version III” by Strosek, the deep grey beauty seen above. Its almost solid wheel covers and slatted body kit may not be to your taste, but there’s something undeniably right about how quickly it can open a time warp to the period it was designed for.
Of course, exotic car tuners haven’t disappeared—they’ve just adapted to the times. Garish, often plastic body kits are now created in carbon fibre, engines are still tuned to the maximum, and interiors are lined with every manner of endangered species…yes, sometimes even whale penis leather. Sadly, I’m not 12 years old anymore, so various scoops, louvres, and flares do more to repel my interest than attract it. Except for that Strosek, of course.
Are these personalized vehicles always uncool, or do you think they’ll someday hold some sort of appeal? If you’d like to see a great roundup of similar vehicles, check out the well-researched 1000sel.com
Image Sources: carinpicture.com, mbclub.co.uk, autoruote4x4.com, autowp.ru, oldmerin.net, arden.de, xj40.com, arden.de, pelicanparts.com, koenig-specials.com, carsbase.com, carsbase.com, diecastxchange.com, a-a.d-cd.net
and there will be a time when we look back on this website, with its silly and tone deaf celebration of rich white people with a similar sort of smirk. “oops” we will say as we realize how goofy we looked in our dumb retro glasses and loose knit gloves. time is a flat circle and you have worse taste than you think.
I wanted one of these in high school… http://en.wikipedia.org/wiki/Giocattolo
What killed it for the 80’s era tuners (aside from the garishness) was that poor quality installations by the local installer. Hideous gaps…chipped paint…voided drivetrain warranties.But hey…kudos to these pioneers for setting the parameters.Probably safe to come out of witness protection by now huh?
As much as the cars above are a bunch of total ’80s signifiers, tuning is alive and well. Novitec is working its dark magic with Ferraris and Maseratis, and Japanese companies like Liberty Walk and the (inexplicably adored?) Rauh-Welt Begriff are certainly maintaining the idea today. We won’t even think about the mountain of tuner options available for import racer wannabes.
Outlandish taste is a constant in human society, but the modes of expression shift. Are cars from the old tuners, the Koenigs and Stroseks and Gemballas, still desirable machines? Sort of or not really, depending. Has the urge to do that kind of thing dissipated? Not at all.
Like hair styles and clothes, some things age better than others. I think some of these cars look incredible! I would like to mention that those jag’s at the bottom are incredible. The red ferrari is pretty interesting too. Old AMG’s (like the w123) are too cool, those penta’s look great on those cars…