Journal: Cool Illustrations Advertised the Robust Mercedes Transporter

Cool Illustrations Advertised the Robust Mercedes Transporter

By Petrolicious Productions
October 24, 2013

One look at these well-designed, colorful vintage ads and photos of the Mercedes L 319 Transporter utility van or truck and you’ll nearly forget that just over five years earlier the company was at full-tilt creating machines for war—that’s a story for another time.

The L 319 was produced in direct response to the German Federal Minister of Economics, Ludwig Erhardt. He had called upon his countrymen to get Germany back into motion with a new means of transportation. Mercedes solution provided a modular platform that could fulfil a wide-range of daily functions. Whether it be transporting goods, people, construction jobs, and even fire trucks, the L 319 was the “people’s worker car”.

A glance at the campaign materials and you’ll be well versed in just about everything the L 319 is capable of: food deliveries, shipping supplies, and a mechanic’s best mobile workshop.

Image Sources:,,,,,,,,,


Join the Conversation
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Liam Shubert
Liam Shubert
10 years ago

next up, Pinzgauer!!

10 years ago

it´s so sad. this brand has gambled away all the glamour and all the glory. in rust they sleep….

Inigo Loy Colmenar
Inigo Loy Colmenar
10 years ago

Said to be the fastest race car transporter of its time:

Petrolicious Newsletter