Promoting Japan’s First Exotic
You already know we love vintage brochures for the way they help illuminate a car in a period-correct shade of light, but it still takes a special car and a good design layout to make promo material stand out. The Toyota 2000GT is easily special enough to fill one of those shoes, while the unknown graphic designer and photographers of this great period brochure take credit for the rest.
Considered by many to be the most beautiful Japanese car ever built, it was a hand-built exotic with the type of engineering sophistication you’d expect of a car more costly than a new E-type. We’ve seen a few in person, and pictures simply do not convey the GT’s incredible level of detailing and its elegance of proportion, let alone how small it really is—think ¾ scale 240Z.
Anyone read Japanese?
Photo Source: images from Product Design Database