Gear: Straton Watches Are For Drivers

Straton Watches Are For Drivers

By Petrolicious Productions
September 1, 2015

Cars and watches go together like PB&J, and enthusiasts are often collectors or admirers of both. But with well-established watch brands’ long history of supporting automobile competition, drivers, and technical improvements, it’s difficult for a new generation of car and watch enthusiasts to make their mark. Straton Watch Co.’s Vintage Driver Chronograph, however, seems to be off to a strong start.

Even though it’s already been successfully funded on Kickstarter, the crowdfunding service allows potential customers to over-fund a project in order to secure a future order or help the company “make good” on promises for hitting larger funding goals. Supporting Straton before September 4 ensures you’re in the queue and part of the first delivery, scheduled for December–January of the upcoming new year.

Behind Straton is Kyle Schut, a 30-year-old car enthusiast who took inspiration from his ’77 Alfa Romeo Alfetta GT, specifically its Veglia Borletti tachometer. Just like the car, at night the watch glows green. With a stainless steel case designed wholly in-house, the look of the timepiece is both technical and rugged-looking, and perfectly fits the character of ’70s design.

It’s also designed to be both usable and affordable, so its movement is by Seiko. For wearers who have a small but growing collection and use the Straton as an everyday accessory, its leather case will ensure the watch travels well.

If you want to support Straton before funding is over, you have until September 4 to reserve your purchase, from a simple Martini-inspired watch band to limited-edition timepieces. After that, you’ll just have to wait and see where Schut will take his driver-focused watches next.

More information about the Vintage Driver Chronograph and Straton Watch Co.:

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Russ Hibbard
Russ Hibbard
8 years ago

Good movement, nice case design and reasonably priced. IMHO more likely sourcing the straps from De Mauriac… copying them would be more expensive.

Rick Pearson
Rick Pearson
8 years ago

Hmm, I think there is going to be some repercussions here as these straps are an absolute direct rip-off of the ones Maurice De Mauriac have been selling for several years. numbers 4 and 11…
MdeM are a great supported of historic motor-racing and their atelier in Zurich with all the racing memorabilia is well worth a visit… clearly Mr Schut has been there!