Featured: The Story Of The Broken-Hearted Bugatti Supercar

The Story Of The Broken-Hearted Bugatti Supercar

By Davide Cironi
September 22, 2015

Photography by Davide Cironi

There is one and only supercar in history with its heart broken.

I bring a Bugatti EB110 to its birthplace, twenty years after, back to Campogalliano’s factory, a factory closed and abandoned since 1995. The factory gates are opened by Ezio, the guardian, who lives here and takes care of everything, alone. It rains from the roof, grass is constantly trying to invade its walls, and he is not even paid for keeping it presentable. When an ex-employee continues to take care of his workplace for free twenty years on, with nothing back but personal sense of duty, you can get the measure of what his work used to be. In a word: great.

The blue EB110 comes inside with me, to right where it fired into life for the first time. I lift the scissor door, and admire the scene.

Some time ago, I went to meet Loris Bicocchi, one of my childhood heroes. He was a Countach and Diablo test driver for Lamborghini, then brought by Paolo Stanzani to follow him in the Bugatti adventure. You may also know know him for the Porsche-Dauer 962, Pagani Zonda C12s, Koenigsegg, the Veyron, and the KTM X-Bow, all icons he developed firsthand.

I knew that he never gives interviews, but for my Bugatti project, “It’s different…” he said to me on the phone. He welcomed me at his country house, very close to Sant’Agata factory. His dogs were way less formal, and I understand he doesn’t like to be celebrated. After a little diplomatic chat, during which he was studying me, he changed completely, and I understood I was about to see a bit of his motoring heart.

“The day I sat down in the first prototype and I drove it from Campogalliano to Carpi, I realized I did the right choice. I can say it after forty years doing this job—and I am in the supercar world—that was the best experience I ever lived,” he said to me.

It was a declaration of pure love to his work as a test driver, and to the car that taught him the most. The shining light in his eyes while talking to me about the Bugatti years made my year. My most important I saved for last: “If the world was ending, what car would you choose for your very last ride”?

“The last car which snatched a few tears from me has been the EB110 SuperSport. If the world ends, then I’d like to die in that car, to be seated inside that car and see the world falling. Yes, I think a beautiful SuperSport.”

Can you imagine my face in that room, listening to Bicocchi? It’s the same powerful and melancholic feeling I experienced inside the abandoned factory, alone with the EB110.

No other car can tell such a story, and what a story it is.

Ferruccio Lamborghini asked his right hand Paolo Stanzani to come back building cars, after more than ten years of retirement. Stanzani started to work with Oliviero Pedrazzi on a totally different and brand-new V12 engine, with 60 valves and four turbochargers, four wheel drive and between 560-600+ horsepower.

In every sense, this was a hypercar from the early ’90s, only the word “hypercar” hadn’t been invented yet.

As Stanzani said to me in one of our meetings: “We did it when Ferrari was still trying, maybe for the third time, to produce a four-wheel-drive car”. At the same time, they met a very ambitious man, Romano Artioli, who had funds to start this new production, but his dream was to bring back the name Bugatti from dust. Lamborghini left on that idea.

Stanzani continued on the engine, but his all life was dedicated to Lamborghini cars and, with Marcello Gandini, one of the best designers ever, the group built a car that president Artioli considered, “too much Lamborghini, not a Bugatti”. After the first three prototypes, the two Lamborghini men went away, and the design changed, like the chassis. Artioli wasn’t satisfied by its honeycomb aluminium monocoque frame and decided to use carbon fiber for the first time, a very expensive and risky move in that era.

I talked with Artioli, too, reopening old wounds.

“When we decided to start the Bugatti rebirth, we posed a problem: we had to imagine how a Bugatti car could have been if its evolution continued. In fact, Bugattis have always been innovative in its field, so we too tried to make this car more advanced than the others, and we totally did,” he said, with not an ounce of doubt. So what went wrong with that incredible supercar?

“Our mistake has been thinking, foolishly, that we would have been a stimulus for the others to get better, to improve national products’ quality, and grow together. [Consider this] automotive pole of great performance and quality to impose on European markets and also [to suppliers’] factories. It hasn’t been possible,” he said to me. He continued, after a time spent clearing a lump in his throat: “Never mind, someone else is doing it”.

Walking alone around the old factory and filming footage for my video you can see here below, I keep an eye on the car, the other on the countless, soaked in sorrow, objects left everywhere. 1995 calendars, Formula 1 magazines with a young Michael Schumacher—who actually owned a yellow EB110 SuperSport—and a lot of forgotten notebooks and workshop manuals.

I sit on the ground in the middle of the former showroom, only a few meters away from a highway where trucks and commuters are running through their daily routine, but I can’t hear anything. The showroom is completely soundproofed, but if you stare in its centre and talk, its acoustics are like having a megaphone on your mouth.

It’s a reminder that not only the car, but all the rest of the Italian Bugatti project was amazing. “The factory was beautiful, the workers couldn’t leave it,” Artioli said. “We had to pull them out, even on Sunday.” Bicocchi talks about the work ethic of that time: “We used to run, trying to lighten the task of our colleagues, to spare them fatigue. For us, overtime was ordinary. Working hard on Saturday and Sunday, [even through] August was beautiful, unique”.

There’s far too much for a single article, you have to go there and see it for yourself. If you’re lucky, Ezio will open you the gates and tell you the whole history. For what it’s worth, I’ll never lose this feeling of sadness, and every time I’ll see this beautiful factory, with that huge “Bugatti” faded emblem on the wall, I’ll think back to Bicocchi’s eyes when he remembered his first drive in the first EB110 prototype.

That’s real love, folks. Anyway, it’s time to start the EB110’s engine again, and time for me to steer my broken-hearted companion from her once-great birthplace.

Historic photos provided by the Artioli family.

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Sebastián Volken
Sebastián Volken
5 years ago

I had a scale model of this car when a small child, and really loved it. Exactly in than light blue colour. Absolutly beautiful.

It’s sad to know what happened to it. 🙁

6 years ago

Revenge Your Ex

Each day hundreds of men and women seek revenge on their ex-mates for a
variety of reasons, usually because they got dumped or where cheated on.
Revenge comes in many ways. It typically starts by using social media to
vent, and then escalates from there. Now sites like “Get Revenge On Your Ex”
for a fee will help you get pay back or revenge.

So what is the best way to get revenge besides slashing her tires, posting
nude photos of her and so on.

The best way according to the web site Right Choices 101 is to live your
life well. This is true no matter who you are seeking revenge on. Coworkers,
past bosses, bad friends or ex-lovers. Put your energy into succeeding and
enjoying your life, not wasting your time, energy and resources on revenge
that can end up costing you much more. Plus, when you seek revenge, you send
them a massage that you have not gotten over the relationship. It’s much
better to show you are indifferent and don’t care.

According to Kenneth Agee of A Foreign Affair, a service that specializes in
helping men find young beautiful foreign women, “The best revenge is to date
or marry a women 10 years younger than your ex. This will piss her off to no
end. No woman ever wants to be replaced with a younger, more attractive
woman. Just like a man never likes to get replaced by a guy who is wealthier
or more successful.

I will never forget one of my first clients we took to Saint Petersburg,
Russia.” says Agee, “The client told me that two days on our tour was better
than two years of therapy. Having hundreds of attractive women fighting over
you gets your ex out of your mind pretty quick.

I personally went through break up when my ex ran off with another man. But
a short time later, I met a new lady who was ten times better. I ran into
that man who stole my ex and I gave him a big thanks. In fact, I could not
thank him enough. He was stuck with an older nagging women, while I was now
with a young, beautiful, caring women. Plus, my ex had gained about 100
pounds. I don’t look at that fellow as any kind of enemy but as the person
who saved me from my ex and years of suffering.” This is the best a revenge
when you win without lowering yourself.

Other sites like “Get Over Her Now” give practical advice and tips for
getting over a past relationship.

Top Tips from Get Over Her Now:

Start making platonic relationships with as many women as possible, old,
young, skinny, fat, cute or ugly. This greatly helps you get back in the
game of socializing with the opposite sex. And it opens up lots
opportunities to meet their cute attractive friends in a more relaxed
environment. This also helps you build your game and confidence.

Improve yourself, start working out, get up early every day and exercise.

Buy new clothes. Dressing better makes you feel better and improves your

Focus on work and getting a promotion or raise. Don’t let a break up effect
your work negatively. Put that extra effort into work and it will pay off
with a better position and more money. This will also build your confidence
and help attract better quality women.

Any time you are depressed, improving yourself helps greatly. When you feel
depressed, don’t sit and watch TV and then sleep-in late. Get out and do
something that will make you feel like you’ve accomplished something. Take a
class, go hiking, fix something you’ve been putting off.

Don’t start drinking. Drinking will always have a negative impact on your
life. Don’t drink while depressed or when you are trying to get over some
one. After all, drinking is for celebrating. So if you are not celebrating
something, don’t drink. A quality women is not going to be attracted to
someone who drinks a lot or has a drinking problem.

Don’t sleep in; sleeping late increases depression. Get up as early as you
can and go for a walk, take a hike, or go to the Gym. Research shows getting
up early and exercising can eliminate depression. You will have no game be

Don’t binge eat. If you start gaining weight, you will feel less self-worth
and lose your confidence. Confidence is a quality that women are extremely
attracted to.

Conclusion, the best revenge is when you improve your life so well that she
realizes she made a big mistake. And satisfaction comes when you meet
someone so much better, you are glad the ex is gone. After all, if you are
seeking revenge, how great could she really have been in the first place!

michael roehrs
michael roehrs
6 years ago

the design killed it

Vincent Chiaro
Vincent Chiaro
7 years ago

Where is the video mentioned in the article? I sure would love to see that to get a sense of the experience being in that abandoned factory.

8 years ago

EB110, someone can confirm this, maybe. I read somewhere I don’t know where, but it was an owner’s account of the day, that EB110, when bought new, came with 3-year total maintenance warranty that included everything but insurance and gas. That, I think, is astonishing level of confidence in a product. (Or it was mighty overpriced so that Bugatti could pay for the tires 15 times over, who knows!)

Alexandre Goncalves
Alexandre Goncalves
8 years ago
Reply to  JB21

Really helpful if the car stops working right after the company went bankrupt…

It happenned to a Portuguese owner – the guy received the car, but didn´t try it out as he was away on a businees trip.

Once at home he tried to start the car, but nothing…. Bugatti had just closed…

The car still exists and still doesn´t work…

Pietro  Lo Fria
Pietro Lo Fria
8 years ago

Maybe after the PR disaster VW is going through they can put Bugatti back into Italian hands. It seems they were such great caretakers of the brand. It’s a shame they couldn’t continue on. When I fist saw an 1:8 scale of the car in my cousin’s room when I was visiting Belgium, the car blew me away. I had never seen anything like it at that point. The Diablo couldn’t even compare.

After watch this video, makes me want to resurrect an Italian motorcycle brand and run it from that deserted factory space, while leaving all the emblems and reminders from the past in place. Would be an absolute pleasure to start a venture like that. Bring back Benelli (and away from the Chinese), Moto Morini, Mondial, or Gilera. Take any pick!

Guitar Slinger
Guitar Slinger
8 years ago

How true Davide . The only supercar with more of a broken heart in my opinion being the EB110’s still born sibling .. the EB112 . The only real question in the end being …. which is more of a tragedy ?

The fact of the EB110’s eventual demise [ along with the EB112 being still born ] brought on in no small part by a waning market place along with a few misplaced and misguided business decisions ?


The that the VW-Audi Bugatti VeryGoneWrong [ with a soon to be Veyron based 4dr on the horizon ] took the EB110 -112’s place in the pantheon of Bugatti lore ?

Personally … despite the absolute brilliance of the EB110 [ and the potential of the EB112 ] ..

I’ll go with the later . In my opinion the EB’s were the epitome of function over fashion , excelling in everything while completely lacking in pretense and excess … whereas the VeryGoneWrong is the very essence of wretched excess with zero function excelling in just about nothing focusing on the fashion function be damned !

Brilliant story and photos . By the way I’d love to see an equally well donearticle about the still born EB112 as well .. especially seeing as how I was on the waiting list … until … well …. sniff ….

Hmmn .. someday … somebody’s got to write an in depth book about the EB110-112 Bugatti era

Jarrod H
Jarrod H
8 years ago
Reply to  Guitar Slinger

Really? You might not personally like the Veyron but to say that it has “zero function excelling in just about nothing” is the silliest thing anyone has ever said. I am not a fan of the Veyron but there is no arguing that it is a technical masterpiece. What other car can do what it can, a supremely high speed cruiser, as elegantly as it can? None really. The Veyron debut was many years ago and yet it is still a benchmark for the super high speed car. VW was just able to make the car perform AND make it a nice place to be.

Guitar Slinger
Guitar Slinger
8 years ago
Reply to  Jarrod H

You just keep right on believing in the myth . Someday perhaps you’ll have a first hand experience with one crushing your VW Veyron myth under the hard weight of fact . But in the mean time y’all just keep on believing VW’s Hype and Hyperbole ..cause of course as this week has shown so well … VW never lies ……..

8 years ago
Reply to  Jarrod H

I totally agree. Even after a full decade, the Veyron is [i]super[/i] impressive.
Developed as absolutely the best a car could be.