Articles: The TAG Heuer Formula 1 Max Verstappen Special Edition Watch

The TAG Heuer Formula 1 Max Verstappen Special Edition Watch

By Steve Bolton
December 10, 2019

F1 LIVE Images by Shayan Bokaie

While the 2019 Formula 1 season has come a close there are a few things you can do to help you get through the winter break. TAG Heuer has released a watch that was co-designed by the man himself, Max Verstappen. This is your chance to grab one of these so you can say you were a fan before he became a world champion. During a recent F1 event in Hollywood, we were able to learn a little about the watch. For those that love a little trivia, you know that Max was the youngest driver to compete in Formula 1 at the age of 17.

Similarly, In 1860, at the tender age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. TAG Heuer has had a long association with motorsport with names like Siffert, Senna, and Fangio. And now of course Verstappen. You don’t get any bigger names than that behind the wheel, or on your wrist. It’s this heritage and love of motorsport that makes these timepieces so unique and respected around the world.

Max had a very hands-on approach, pardon the pun, to this special edition timepiece. Limited to 1,300 pieces the chronograph is stylish and functional. The dial, with its subdials at 3, 6 and 9 o’clock, features several design elements that Max picked out himself.  The striking red and black color scheme that Max Verstappen chose, his favorite colors, can be found on the bezel and the dial. His racing number, 33, is found on the subdial at 6 o’clock, and a reference to his home country can be found on the right side of the dial where the colors of the Dutch flag are presented in a vertical stripe. If you are looking to be part of the Orange Army at the next race this watch will set you apart from the crowd. And of course, the Aston Martin Red Bull Racing logo is engraved on the case back so you know you’re part of the team.

The F1 LIVE Hollywood was a tremendous event that showcased the top F1 talent. The machines roared down Hollywood Blvd. and did a series of donuts amidst huge clouds of smoke and cheering fans. Who says there is no love or F1 in the US? Crowds lined the streets as the F1 cars screamed down the straight and destroyed what seemed like a whole race’s worth of tires. Watching Max lay down some rubber on a city street from only a few feet away was truly a sight for this longtime fan. Amongst all this noise and fanfare, and still recovering from a sickness he got in Mexico, Max detailed how excited he was about his watch and the enjoyment he had in creating it. And another thing, he is still FIFA champion in the paddock, in case you were curious.

I know we mentioned the heritage that TAG Heuer brings earlier, but these images below illustrate the point even further. You can’t fake heritage and these pictures are the real deal. If you think about it, when it comes to racing, timekeeping is the most important part. Every record, every championship, from the glory days of F1 was recorded by TAG Heuer. They take this timekeeping duty very seriously, just look at these machines. Timekeeping must be one of the most stressful gigs in the F1 circus, no one knows your name until you do something wrong.

We can’t finish this article without sharing a few images of the legendary Senna who, as mentioned earlier, was sponsored by TAG Heuer. Just a reminder that this is one watch brand with a legitimate history in motorsport. With so many brands out there jumping on the motorsport bandwagon rest assured a TAG Heuer will always get the nod of approval at your local cars and coffee. It does make us wonder where that Senna watch is now though…


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