Welcome to the New Petrolicious

When we launched Petrolicious three years ago, we decided to focus our resources on creating great content and not worry too much about inventing new user experiences on the site. And during those three years, you have rewarded us with your time and attention,  despite the user experience having become vintage (dare I say, even Pre-War) by modern web standards. You put up with a painful mobile experience. You endured bouts of incredibly slow response times. And you shared our articles on Facebook, even though we would often show the wrong article image to your friends. I guess you loved us the way you love a vintage car, with all that comes with it.

We’ve long been due for an overhaul: so here’s the new Petrolicious. Unlike new iterations of cars that add weight and numbness, I think you’ll find the new experience a lot more agile and lightweight. We’ll be monitoring usage of the new site closely and listening to your feedback to make adjustments accordingly. And over the next few months, we’ve planned a few more exciting features and tools that we’ll be releasing incrementally.

Oh, and we decided to give our current film series a name: Made To Drive. I hope you enjoy and share the series trailer we put together. If you suspect that a series name implies additional series in the future, you would not be wrong! Look for a new film format coming very soon…

Maybe three years from now we’ll look back and feel nostalgic for the original Series I, Euro-bumper Petrolicious site, but somehow I doubt it. Enjoy, and please tell us what you think.

Drive Tastefully®