Aston Martin has spent the past 106 years manufacturing some of the world’s finest luxury sports cars and grand tourers. Their current range includes the Vantage, DB11 and DBS Superleggera—all superb examples of what customers have come to expect from the marque.
However, things are changing rapidly in the motoring world as evidenced by Aston’s inevitable move into the SUV segment and its upcoming all-electric Lagonda brand. What most fans of the brand may not have predicted is the new partnership between Aston Martin Lagonda and famous motorcycle brand Brough Superior.
Brough Superior was established in 1919 in Nottingham, England by George Brough. The brand quickly became known for its superbly engineered and very rapid machines, with famous owners including T.E Lawrence “of Arabia”. The marque also produced a number of sidecars and even ventured into car production using Hudson engines and chassis as a base, but it was the motorcycle business that earned Brough its lasting reputation.
While the original company closed its doors in 1940, it was subsequently relaunched in 2013 by Thierry Henriette, a highly-respected motorcycle designer who redesigned the most famous of George Brough’s motorcycles, the SS100 so adored by Lawrence of Arabia.
The new era Brough Superior motorcycles have elegantly combined modern technologies and materials with the original designs into a range of three luxury modern classic motorcycles.
This partnership between these two luxury brands will also use the finest materials and engineering solutions to create a truly unique motorcycle embodying the combined vision of Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman and Brough Superior CEO Thierry Henriette, both motorcycle enthusiasts.
Reichman said, “This is a fascinating and very popular project for myself and my team. The opportunity to collaborate with Brough Superior has given us the chance to bring our own unique views on how beauty and engineering can combine to create a highly emotive piece of vehicle design. We’re excited about the end result and can’t wait to see the reaction the motorcycle receives when it is revealed next year.”
Henriette commented: “Aston Martin and Brough Superior are two luxury automotive manufacturers sharing the same passion for exclusive design and performance, the idea of developing a motorcycle in a frame of a close partnership came naturally.”
Full details of this very limited-edition motorcycle, which has yet to be revealed, will be unveiled in Milan on 5 November at the Brough Superior stand at the EICMA show.
Images courtesy of Aston Martin and Brough Superior
