Journal: 'Winning' Is Lancia's Epic Self-Made Documentary From the '80s

‘Winning’ Is Lancia’s Epic Self-Made Documentary From the ’80s

By Michael Banovsky
October 21, 2016

It’s been awhile since Lancia dominated the World Rally Championship, isn’t it? Long enough to see most of the factory cars in private hands, some traditional teams and rounds leave the championship, and to watch rally cars morph into what they are today—very fast hatchbacks, but hatchbacks nonetheless. Just how different was Lancia’s 037 Group B car?

In the early ’80s, the Fiat empire’s tradition of investing in films helped shine the spotlight on Lancia’s competition program. At the time, it was contesting both the World Rally Championship and endurance racing—with the very quick-but-unreliable LC2 to uphold its Martini-liveried reputation at the 24 Hours of Le Mans.

This 20 minute Italian-narrated film dives into the testing, running, and successes enjoyed by Lancia in motorsport, at a time in history where the much-loved marque was still able to take home trophies. With a very deep look at all aspects of the teams involved, footage you won’t see anywhere else, and CineFiat’s typical flair in production, Winning is definitely worth 20 minutes of your time this weekend.

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Gas Project
Gas Project(@gasproject)
2022 years ago

Loved it – someone should send a copy to Mr Marchionne. OK, feel like a martini now.

Bryan Dickerson
Bryan Dickerson(@pdxbryan)
2022 years ago

So good! Thank you.

2022 years ago

I believe this made the weekend playlist here before. The cars, the sounds, the graphics, and the music are a time capsule of sorts, well worth watching.

François Bozonnet
François Bozonnet(@helene-francois-boz)
2022 years ago

Good memory for me…Nice to see the car i saw when i was 12 years old…not possible to forget…well done Mr Banovsky.

Guitar Slinger
Guitar Slinger(@gtrslngr)
2022 years ago

Anything not related to this Reality TV Show / Goat Rodeo posing as a presidential election is well worth our time and a grateful distraction . Which is to say Banovsky .. Molto grazie

Afshin Behnia
Afshin Behnia(@afshinb)
2022 years ago
Reply to  Guitar Slinger

Amen to that!