SENNA ‘85 COMMEMORATIVE COLLECTION – GTO HELMET BAG
Jordan Bespoke x Senna Brands | Official Licensed Product
Launched 3rd November 2024 | Honouring Ayrton Senna’s Legacy
In celebration of Ayrton Senna's indelible impact on the world of motorsport, Jordan Bespoke is proud to introduce the Senna ‘85 Commemorative Collection, exclusively crafted by the brand. This year marks the 30th anniversary of Ayrton’s passing, and the brand pays tribute to his unparalleled driving spirit, which continues to inspire the racing world.
With the Brazilian Grand Prix approaching and his legacy commemorated, this collection reflects the iconic Lotus Type 97T from the 1985 Formula 1 season, a car that carried Senna to monumental victories. The GTO Helmet Bag is a testament to Ayrton’s passion, precision, and the relentless pursuit of excellence that defined him as one of the greatest drivers in history.
“Ayrton’s brilliance on the track was magnetic, and his relentless drive to win is something that will never be forgotten. We are proud to carry his spirit through this collaboration with Bianca Senna and Senna Brands.”
— Simon Jordan, Founder & Creative Director
DESIGNED FOR LEGENDS, CRAFTED FOR LIFE
The Senna ‘85 GTO Helmet Bag is the ultimate fusion of performance, luxury, and homage to the Lotus Renault 97T’s iconic Black & Gold livery. A timeless design, paired with modern craftsmanship, the GTO Helmet Bag is as functional as it is visually stunning, celebrating both motorsport and craftsmanship.
KEY FEATURES
Accommodates: Any size helmet, HANS device, spare visors. Outer Zip Pocket for race license, earphones, and small accessories
Top Panel Branding: Features the famous Senna double ‘S’ logo, alongside a silk Brazilian flag print, reflecting the legendary Ayrton Senna’s helmet colours
Interior Lining: Custom printed luxurious cotton ‘quilted’ lining, featuring a stunning image of Senna at the 1985 European Grand Prix at Brands Hatch, where he claimed his 6th pole position of the season in the iconic Lotus Renault Type 97T.
MATERIALS & CRAFTSMANSHIP: EXCELLENCE IN EVERY DETAIL
Premium Tuscan Performance Leather in classic black
Gold contrast stitching for a striking attention to detail
Handles & Straps: Original black automotive seat belt webbing for durability and style, with an adjustable, detachable padded, non-slip shoulder strap for comfort
Sustainability
The materials are carefully selected for both performance and minimal environmental impact, staying true to Jordan Bespoke’s commitment to sustainability.
PERSONALISATION OPTIONS
Personalise your bag with hot-stamped initials, company logos, or race car numbers. Select a significant number for a bespoke, one-of-a-kind touch.
Cost Option: Choose from White Roundel & Race Car Black Numbers for a classic motorsport appearance.
Custom livery options available to match your team colours or sponsor logos.
Image Credit: Steve Theodorou via Motorsport Classics
