NEW TO THE GRID Senna ‘85 Keyring
Officially Licensed | Jordan Bespoke x Senna Brands
Launched on 3rd November 2024 to mark the Brazilian Formula 1 Grand Prix and honouring 30 years since Ayrton Senna’s passing, this exquisite piece celebrates his enduring legacy—crafted for those who continue to carry his spirit.
THE LEGEND LIVES ON
Part of the Official Senna ‘85 Commemorative Collection, this keyring is inspired by Ayrton’s legendary 1985 season driving for Team Lotus–Renault. Clad in the iconic Black & Gold John Player Special livery, the keyring reflects both heritage and contemporary design excellence.
DESIGN & DETAILS
- Leather: Premium Black Tuscan Performance Leather, renowned for durability and tactile richness
- Stitching: Precision-finished in Gold to echo the 97T race car livery
- Senna Double S Logo on the top panel
- Fine woven silk Brazilian flag accent – an elegant nod to Ayrton’s iconic helmet colours
LUXURY MEETS FUNCTION
Whether on track, in the garage or in transit, the Senna Keyring is a daily accessory infused with motorsport energy. Lightweight yet robust, this piece embodies travel, speed, and lifestyle—designed to perform and impress.
HANDMADE IN ITALY | BRITISH DESIGN
Individually handcrafted in Italy, each keyring reflects the highest level of attention to detail. Combining British design sensibility with Italian artisan technique, it is a true expression of Jordan Bespoke’s commitment to excellence.
Optional Design Enhancements:
- Add a White Roundel and Black Race Car Number
- Bespoke printed linings – an iconic Jordan Bespoke signature feature
- Team Branding: Fully customisable to match your livery or sponsor scheme
Each keyring is made to order. Please contact Jordan Bespoke to secure your build slot and explore your customisation options.
ENGINEERED FOR STYLE, CRAFTED FOR LIFE
At Jordan Bespoke, motorsport is more than inspiration—it's a design philosophy. As Founder and Creative Director Simon Jordan says, “Motorsport is the pinnacle of engineering. Every product we craft shares that same pursuit of perfection.”
