NEW TO THE GRID – NOVEMBER 2024
Jordan Bespoke x Senna | Official Licensed Product
Commemorating 30 Years – Ayrton Senna’s Legacy Lives On
Jordan Bespoke is proud to launch its latest creation this weekend – 3rd November 2024 – in tribute to one of motorsport’s greatest icons. Timed to honour the Brazilian Grand Prix and mark the 30th anniversary since Ayrton Senna left us, this release celebrates a legend whose spirit continues to inspire.
Introducing the Senna ‘85 Commemorative Collection, an official licensed collaboration with Bianca Senna and Senna Brands, and the newest addition to the brand’s Racing Colours Collection.
This special piece pays tribute to the iconic Team Lotus - Renault Type 97T livery from the 1985 season — a striking Black & Gold design synonymous with Senna’s early brilliance in Formula 1.
This bespoke Luggage Tag is crafted from Black Tuscan Performance Leather with Gold contrast stitching, offering timeless sophistication with motorsport DNA.
FEATURES
- Senna branded tag made from premium automotive-grade leather
- Separate windows for home and destination address – form and function in motion
- Iconic Senna double ‘S’ logo on the front panel
- Detailed silk-woven Brazilian flag nodding to Ayrton’s legendary helmet colours
- Ideal finishing touch to any travel set – built for those who move with purpose
CRAFTED TO HONOUR. BUILT TO LAST.
Each piece is made-to-order in Italy by master artisans, reflecting a commitment to quality and detail that matches the very ethos of motorsport.
Lifetime Warranty included – because true craftsmanship never expires.
Optional white roundel & black race car numbers available.
Fully customisable: initials, chassis numbers, team branding, and more.
DESIGNED FOR THE DRIVEN
Just like Ayrton, this luggage tag is built for the journey — whether crossing continents or heading to the track. Choose your own personalised race number, marking a birthday, a victory, or simply a number that means something to you.
"To partner with Senna Brands is a true privilege. Ayrton was more than a champion – he was an artist behind the wheel. His passion, precision, and intensity are qualities we aim to reflect in every product we make."
— Simon Jordan, Founder & Creative Director
