New to the Grid…
MOTORSPORT HERITAGE MEETS FUNCTIONAL DESIGN
The Ultimate Helmet Bag meets the The Ultimate Lap ‘Leather Art’
Jordan Bespoke x Tim Layzell | 2026 Edition
Following the success of their fourth collaboration, Jordan Bespoke and Automotive & Motorsport artist - friend: Tim Layzell present their fourth exclusive piece together: The Ultimate Lap - Motorsport Helmet Bag. Crafted for track performance and steeped in motorsport history, this Helmet bag blends technical functionality with luxurious artistic flair.
DESIGNED FOR THE TRACK
Developed specifically to accommodate all helmet sizes, including those fitted with HANS devices, this bag offers practical ease of use at the circuit while delivering unmatched motorsport style.
Built to perform and designed to impress, this is a must-have for drivers and collectors alike.
QUILTED LUXURY COTTON LINING ART
The beautiful interior lining features Tim Layzell’s incredible original artwork, The Ultimate Lap named after one epic road race – the Carrera Panamericana – but well suited to another, the Targa Florio – Porsche 911 RSR might have been designed with the sinuous mountain roads of Sicily in mind. The Targa Florio was a relic of a golden age of motorsport at its best: Read full story on Tim’s website and purchase his stunning detailed art https://timlayzell.com/print_the_ultimate_lap%20.htm
THE ARTIST: TIM LAYZELL
Layzell’s signature automotive pop art has earned him global acclaim, with features in international automotive and motorsport publications. His work graces the Pebble Beach Concours official programme cover & poster every year and is collected by enthusiasts and connoisseurs worldwide.
CRAFTED WITH THE FINEST TUSCAN PERFORMANCE LEATHER
The GTO Helmet Bag is a fusion of motorsport heritage and supercar luxury, crafted with a striking combination of Jordan Bespoke’s:
Rob Walker Blue - Tuscan Performance Leather for a refined, high-performance look.
Each hide is sourced from a renowned artisan family tannery in Tuscany, selected for its superior touch, durability, and flawless finish, reflecting the highest standards expected by the brand’s global clientele. The leather delivers automotive-grade excellence in every detail.
#Sustainability – All Jordan Bespoke goods come with a warranty.
‘TAILOR MADE’ Customisation
With 60 shades of Tuscan Performance Leather, Suede, or Cotton, you can fully customise your GTO Helmet Bag, selecting your preferred lining, stitching, zip tape colours.
Each item can be fully personalised to reflect your identity:
- Hot stamping / blind embossing of your initials, logo, chassis, or registration number
- Race Team Customisation: Match your brand, colours, or livery and add sponsor logos
- Bespoke webbing, lining, and stitching colours available upon request
Discuss your ‘Tailor Made’ options in person at the Jordan Bespoke Boutique Store at Bicester Heritage or contact the team directly to secure a future factory ‘Build Slot’ for your one-of-a-kind Jordan Bespoke piece.
Hand Made in Italy: Each item is meticulously crafted to order in Tuscany, ensuring perfection in every detail.
HANDLES & SHOULDER STRAPS
Crafted with Black 50mm width Sabelt race harness webbing, motorsport aesthetic.
Adjustable, detachable padded non-slip shoulder straps ensure comfort and durability.
THE COLOURWAY DESIGN AND LOOK
When it comes to attention to detail, passion, and technical precision, this latest piece embodies the very essence of Jordan Bespoke craftsmanship.
As with all Simon Jordan creations, client-led customisation is available. Paying homage to the era when race numbers changed from event to event, you can personalise your GTO Helmet Bag with a number of personal significance - a birthday, a lucky number, or even the number from your own racing car.
BRITISH DESIGN – GRAND TOURING FUNCTIONALITY
Each bag is handmade to order in Tuscany, Italy, reflecting Jordan Bespoke’s unwavering commitment to craftsmanship, passion, and attention to detail.
Designed to be used as a Grand Touring Luggage piece, Kit Bag, or Business Travel Companion, this GTO Helmet Bag delivers both luxury and performance.
