News: AM-RB 003 Concept Car Continues Norse Mythology Theme And Will Be Named Aston Martin Valhalla

AM-RB 003 Concept Car Continues Norse Mythology Theme And Will Be Named Aston Martin Valhalla

By News Desk
June 18, 2019

Aston Martin has just announced that the AM-RB 003 hybrid V6 road car, revealed earlier this year at the Geneva Motor Show,  will be named Valhalla—a warrior’s paradise and also a neat tie-in with the Valkyrie hypercar and the long-running ‘V’ naming strategy. The tradition dates back to the DB2 of 1951, which was given the high-performance Vantage designation although its first official use was on the DB5 a few years later. Many impressive Vantage models have followed since until the Vantage name became a model line in its own right.

Along with the Virage, Vulcan and recently revealed Vanquish Vision Concept, the Valhalla follows the V naming tradition and promises to offer class-leading performance thanks to strong design and technical links to the Valkyrie hypercar, and the collaboration with Red Bull Advanced Technologies and Adrian Newey. Only 500 of these carbon-fiber supercars will be built, ensuring their exclusivity, and the first examples should reach customers in late 2021. Powertrain and technical highlights will be released in due course but the Valhalla will be designed to take on upcoming 1000bhp rivals from McLaren and Ferrari.

Aston Martin Lagonda president and group chief executive officer Andy Palmer said, “Aston Martin model names always attract a lot of attention. They do so because they invariably capture an emotion or tell a story. In following the Valkyrie we knew the Aston Martin Valhalla needed to make a strong statement of its own, yet also offer continuity and a clear connection. Norse mythology contains such powerful language and rich storytelling it felt only right that the AM-RB 003 should follow the Valkyrie’s theme. For those fortunate enough to own one I’m sure they will recognize and appreciate the name’s connotations of glory and happiness, for there can be few more hallowed places than the driver’s seat of an Aston Martin Valhalla.”

Images courtesy of Aston Martin

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