Seeing Red: 70 Years Of Ferrari Now On Display At The Petersen Automotive Museum
Photography by Andrew Golseth
When the Petersen Automotive Museum invites us to attend a private preview party to catch an early peek of a new exhibit, we show up looking sharp, grab a cocktail, and disengage the safety switch on our cameras to fire off some shots. We do this because one, we love the Petersen, two, any excuse to put on a suit is an excuse worth cuffing up for, and most importantly, we want to share the experience with you, our beloved readers. Since its grand reopening in 2015, the Petersen has become one of the world’s greatest curators of all things automotive, and their latest unveiling might just be their best display yet.
From low riders to hotrods, Hollywood hero cars to priceless Bugattis, gleaming “art cars” to scarred track warriors, the Petersen has been steadily putting on world class exhibits for petrol-thirsty enthusiasts to indulge in. Their newest, “Seeing Red: 70 Years of Ferrari,” is a visual feast that celebrates the seven decades of Enzo’s wonderful vision he gifted to the world: Ferrari. It’s a name that universally needs no introduction, and for good reason. With more than 5,000 championed races under its trophy-adorned belt, the Maranello marque is the single most loved automobile manufacturer of this world—when your credits are littered with swoon-worthy road cars, peak-performance Formula 1 “cars,” and racing sports cars and prototypes that blur the lines between function and form, it’s easy to understand how such a reputation has been earned.
Should you desire to experience this vast history in person (you should), “Seeing Red” is an exquisite and eclectic assemblage of competition and street cars from within the Prancing Horse stable. Fourteen of Ferrari’s greatest chapters are represented in the exhibit, ranging from the genesis model 125S all the way to the hybrid LaFerrari hyper car. So if you’re a Ferrari fanatic, be sure to stop by the Petersen to see the Bruce Meyer family gallery in all its glory—it’s the fuel of dreams.