Students Show The Future Of Cars Is Bright
We were recently invited to Art Center for a reception and mingle event with a very select group of transportation design graduate students. The event was to celebrate a collaboration with Jaguar and Art Center. In fact it was a great deal more than that, during the 12 week program the students and instructors worked closely with Ian Callum, Jaguar Design Director, and his team. This, amazingly, included inspiration, concept sketches, and final design approvals—for an experience to mirror a design studio.
Yes, these “kids” are extremely lucky.
All of us here went to a great school and had a fantastic education. But nowhere during our tenures was there a partnership like the one up at Art Center. They even had a television news crew covering this event, so these young bright stars of the design world had a chance to brush up on their media training for the future. That’s awesome.
While there were many wonderful designs we gravitated toward, one young man specifically caught our eye, Eirik Stensrud. We were drawn to Eirik’s work because he had chosen to focus on how we interact with cars, not just the way they looked. We’ill let Eirik’s own words from his design brief speak for him:
“How will we operate a car in the future when the technology becomes more and more complex? Today, we have touch screens in almost every modern vehicle but it can be operated with only one of our senses, our eyes, which should focus on the road. Jaguar 6th Sense Project uses the combination of our natural senses together with modern technology in order to create a stronger, safer and a more natural interaction with our car.”
We agree with him 100%: let’s focus on the road, shall we? Eirik presented a novel answer to his own question by offering tactile controls that asked the driver to use a different sense entirely, touch, to determine if a switch was “ON” or “OFF”.
It was quite inspiring and brilliant, and just the kind of thinking that we hope will one day make it into the future classics of tomorrow. Overall, the design work these young men and women put on display was quite inspiring, and we came away assured that the future of car design is in good hands.