There's an art to craftsmanship. Whether it's a hand-tooled leather strap, a sculpted espresso cup, or a coachbuilt fender line, each piece tells a story about the hands that made it, and the culture that shaped it. Its the same thought that lives within American Field, a traveling marketplace built on discovery, connection, and the timeless appeal of local products made with care. From October 17th to 19th, that creative energy finds a new home at the YETI flagship store on South Congress Avenue during F1's United States Grand Prix in Austin, where local artists, designers, and brands will share their work with an audience that appreciates detail as much as drive.
Since its start, American Field has become more of a stage for artists and artisans than a market. The event curates a community of inspired creators, each driven by purpose, process, and authenticity. It's an event where visitors can meet the people behind the products, ask questions, hear their stories, and form the kind of personal connections that don't exist behind a digital checkout. Every booth shows how tradition and innovation meet in modern craftsmanship, from small-batch denim and hand-poured candles to functional design and innovative tech. It's a humble reminder that the best-made things often come from people who make them with conviction.
For Petrolicious, it's almost like a homecoming. What began as a small collective of filmmakers and storytellers with a passion for all things art and automotive has grown into a global voice celebrating design, culture, and motoring. Petrolicious was built on a belief that cars are art forms, that every curve and patina carries an emotional truth about the people who create and preserve them. So, standing alongside the artists and innovators of American Field feels natural, two worlds aligned by a shared appreciation for story-driven craftsmanship. As engines echo from the track at COTA, the Petrolicious team will be there in the heart of Austin's creative pulse, capturing the sights, sounds, and stories that make this event so special.
And while the weekend will center around discovery and storytelling, there's a quiet sense of anticipation. Petrolicious has always thrived on finding beauty in unexpected places—on the road, in the workshop, and among the hands of those who make things that last. This collaboration with American Field is a nod to that origin, a subtle spark of something new forming beneath the surface.
For now, the focus is on celebrating the makers, the thinkers, and the dreamers who bring authenticity to every detail. But for those who've followed Petrolicious from the start, this partnership might just be the beginning of another story worth watching unfold.
