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For Rob, it's all about the challenge - trimming the cars other people wouldn't touch.
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Films:
2019 Hyundai Veloster N: Performance Minded
As an avid Petrolicious fan, nothing wrong with this video – it shows a young person’s enthusiasm for cars, road racing, and a manufacturer that is continuing to build sports sedans when our domestic automakers say there is no market for them. I really appreciate Mason’s enthusiasm and if he manages to get in some good words for his sponsor – so what? We complain when young people don’t want to get their driver’s license. During the Car Classic – Art Center College of Design, it was great to see young people from all over the world appreciating old cars and creating new designs. As a white-haired, 65 year old – I am all for stimulating millennial’s interest in our hobby. Looking forward to another video featuring an enthusiast beginning their life-long relationship with race cars!
So what’s all the fuss about? The video was well done and we were introduced to a young new driver who showed enthusiasm and appreciation for the opportunities he’s been given. We need more like him in the sport and if an occasional paid commercial slips in and helps to keep the excellent content coming weekly, I don’t see a problem.
I’m stunned and confused.
I was a huge petrolicious fan and supporter.
I would much rather see pop up ads than have an actor extols the virtues of veloster
I would much rather see the true virtues and foibles of a rear wheel drive ford escort than pander to a fake actor with his jacked up veloster.
I think I am done with the new petrolicious
Hey guys, I get the bashing on manufacturer sponsored content, but I know Mason, he’s an amazing dude. As others have said, how cool is it that we have these young guys coming in a racing at all levels whilst still be respectful and careful on the road.
Look at the genuine enthusiasm for life and driving. I’m happy to get this as part of the free Petrolicious movies. Afshin has walked a balance on this site and it’s difficult to navigate. Better to critique the content you are paying for.
Just my .02. Huge congrats Mason, now about that E46… 🙂
It’s great to see a next generation of driver excited about a next generation car. I remember my first new car, a 1972 Triumph Spitfire. I would spend as much time as allowed reciting performance stats and specification numbers to anyone who showed the slightest interest.
With self-driving cars and disconnected drivers on the horizon, it’s nice to see a young person with excitement and enthusiasm about driving his automobile. Congratulations, Mason.
Hey everyone,
Yes, I understand the negative comments. Yes, this film is indeed sponsored by Hyundai.
BUT: we have been fortunate to be in a position to turn down work with brands or products that we don’t believe in, and the Veloster N is without a doubt a modern car that we are proud to stand behind as it shares the values of and the philosophy of the great affordable driver-oriented cars of that past that we all love so much.
If anything, in this age when cars are getting heavier, number, and auto-everything, we as the driving enthusiast community should be lauding and supporting manufacturers like Hyundai who go out of their way to create a lightweight hot hatch with a manual transmission that you can drive to the track for a track day and drive back.
As always, your honest feedback, even critical, is welcome.
Cheers,
Afshin
Hi Afshin. I’m not sure it says anywhere in the film that it is sponsored by Hyundai, which means that in the UK it probably falls foul of UK Advertising Standards regulations. Hyundai do sell cars (quite a lot actually) here although not the Veloster which was dropped a few years back. Authorities here have been clamping down on social media posting with undeclared advertising or sponsorship in them particularly on Instagram. You might want to consider local advertising regulations when pushing sponsored content out worldwide in the future?
Are you guys kidding… ? Once in a blue moon Petrolicous does a subtle/still cool/still about a cool race car/driver advert video, to pay the bills.. In order to bring us world class videos/articles/content.. from around the world.. weekly… for years.. and you’re all whining and complaining and threatening to not come back..? ha .. get real… I don’t mean to offend or start an argument, but you guys sound like bunch of entitled, spoiled ingrates. Grow up…
peace and love- Kurt
Well. Sure it’s a decent video – but that’s a slippery slope Petrolicious. Be careful when you’re being a little heavy handed with that advertising money. I’m a fan of your work, but when you clobber your fans over the head with the obvious ad spots, and clearly scripted “real” dialogue – you risk losing your base. Just be a little less obvious. We all want to believe in the fantasy too. Normally I watch the videos, smile, share them with a friend and get on with my day. This one inspired me to login and let you know you’re headed the wrong way. If sharing this video with my friends, it would only be to say, “sigh. I guess petrolicious finally sold out all the way too.”
