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46 Comments on "This Ferrari 288 GTO Will Replace Your Morning Coffee"
The faint notes at the opening 5 seconds sound like “Sweet Emotion”
I was actually there when they filmed this. I was trying to keep up with first generation mx5, I also sadly spun out and crashed.
Any chance there is a raw audio version without the music or added sfx?
I didn’t come here to watch a TV commercial for a company that is known to make cool accessories for Barbie.
Having said that…
Fuck, that’s fucking cool.
I was waiting for the Chanel perfume bottle at the end.
Stunning car regardless.
I has just taken a 10m break from work, so I coul d what you had reserved for me this week….
I couldn’t beleive my eyes when I saw the 288!!!!!
But then, you turn it into a 2m ad?
Ok, you need to pay your bills and get the site going for all of us, petrol heads, but, please, put it on a proper section!!!
Not next to the awesome movie you do every week!
Btw, nice short film, but not I was expecting!
For me the enjoyment of the car is not just how it feels on the road, but also knowing what goes into making it so. As such, some artful lingering shots (yes, linger a bit, this video was way too choppy for my tastes) of various important bits would be nice: engine, suspension, interior, etc.
Afshin Behnia – I appreciate you placing the latest video in context. I am a huge fan of the Valkyr productions videos. I also understand that for Petrolicious to remain active requires a “infusion” of resources. Thank you for the polite and quick response. You have the bar high for yourself and it is to your credit, how many “Petrolisti” log on early on Tuesday morning – hungry for the next installment. Thanks.
FYI, this film was not done by Valkyr. We work with over 15 different talented filmmakers.
Thanks for being an avid Petrolista!
I understand the sentiments regarding sponsored videos. In my view, Petrolicious is a rare gem of a website and I would quite happily pay a subscription for it if it meant we would have less sponsored content.
This video was good, albeit promotional, as it was not pretending to be anything else. It was just too short!
Both sides of the argument have proper angle approach on the issue you all raise. Petrolicious on the one hand needs some cash and on the other the great films on this site are those of the collectors and the “fanatic” owners of an old model that they present to us proudly.
Anyway what a car is the GTO!!!!!!!!
For what this is, it feels like the change of camera angle and camera movement were overdone a bit. That said, I can appreciate that hard work went into this.
For those of you whining about a sponsored video, I would simply like to point out that your Petrolicious account, like this site’s content, is free. Petrolicious has to make income somehow. It costs money to produce content, from writers and photographers to editors and web servers (or web server hosting) and any related IT expenses. The store can only cover so much of the site’s overhead. Be realistic.
Even though I dislike the commercial aspects and the lack of owner story I must admit I like to see the car unleashed. Is it possible to let the cars have a little more rein in your ‘Made to Drive’ videos? I remember the one about the Lancia Group B car and owner. I was dyin’ to see him let that monster off the leash! Maybe I’m just missing Chris Harris’ sideways YouTube videos.
Great trailer!! Now let’s have the film!!!
What the hell is that ?!?!? I was expecting another superb film like the one you did on the 250 GTO !!! Don’t do that to me again….or don’t do it on Tuesdays…You ruined my day…It’s…it’s like a ”you know what”interruptus…
I really enjoyed this, for sure wish I had a fire breathing italian in the garage to get me going. When are you guys going to start making more car adverts haha?
Something new… why not.
As long as this is not replacing the great.
Some nice quick eye candy but it does leave me feeling empty. Kinda’ like junk food vs the real thing IMHO.
Agree with all, To F n F. No personal connection, no soul. Not what I wait for. Fortunately, I know what you are all capable of, so I’ll wait again
In my opinion a masterpiece of film work. Different from the original videos, but in a good way. Definitely shouldn’t stop making your original work though, but the occasional video with a different style isn’t such a bad idea.
Fair enough. Still a beautiful car.
Would you mind giving a ballpark answer to my location question? I’m assuming it’s not David Lee’s driveway!
Yep, it was Angeles Crest mainly.
Petrolicious. This was the most unoriginal video I’ve seen on here. Fast N Furious shifter noises? Was that a sword clanging another sword?
You have found a unique way of telling stories with tasteful cars. Don’t lose that. The scene you cover has high standards, have the same standards when representing your short films.
I have no problem plugging the sponsor at the end, just don’t fall into played out unoriginal content.
Sorry we can’t please you ALL the time, but I am glad to see you back after a hiatus.
This episode of Morning Coffee just happened to be sponsored. We plan on doing more, but whether sponsored or not, the format is shorter, more focused on the car and driving, and with more creative expression. Don’t worry, the cinematic documentary-style Made to Drive is not going away.
So what is the purpose of this clip? As a Petrolicious product it does nothing for me, as story telling is usually front and center. The story is where the connection is made with the viewer and anything less is just a car promo. On its own merits the clip looks great and sounds fantastic, but a Petrolicious clip is much more than that.
I like a little pick-me-up in the morning before I get going without having to dedicate a full 6 to 9 minutes and hear somebody’s story. Sure the full-length videos are more engaging and leave you with a nice feeling at the end, but I don’t really crave that unless I’m ready for it. Maybe that’s just me though…
Jared, Dave M, Kelly, and Harv,
Thanks for being fans of “Made to Drive”. Indeed “Morning Coffee” is a new format we’re introducing, but it’s not a replacement of Made to Drive which you have all grown to love (thank you!). Morning Coffee is meant to be a quick jolt of inspiration. It also lets us and our filmmakers experiment a bit more creatively, and we hope it will inspire more fans discover Petrolicious as a result.
Can you post where this was shot? Angeles Mountains?
Great to see a 288 in action, but I agree with some of the other comments…felt a bit more like a promo clip than the usual films, which are both exciting and touching. But great editing and camera angles!
Fabulous car, and while I love my coffee, I do know without much hesitation, this would be a more than suitable substitute. Awesome in many ways!
Film was great … just wish we got the rest of the story like usual
Beautiful film. It left me hanging for being so short, an appetite for more !!
I look forward to every Tuesday and the new Petrolicious film, but this one seemed like a beginning to a Tom Cruise, ” Mission…” movie. Petrolicious movies have set a high mark with their stories about the relationships between owners and their cars…This time it felt like I was going to be asked to do something at the end.. either buy or lease etc.
My favorite Ferrari. Great caption and edition, but, being nitpick, there is no one longer take for us to appreciate the car on the road, every take is too short, too fast, do you understand my point? But anyway, it looks beautiful!
And sorry for the strange english maybe, I’m a Brazilian
I look forward to every Tue film, and this was far off the mark. I’m not a person who posts things, or tries to hijack a thread but at no time other then the mix tape part did that feel like a petrolicious film. It was more like a promo ad for Ferrari. Please the reason we all come to this site is that the content is different then others, upscale, and with class and taste.
Your team is better then this film, please don’t forget that!
Now that’s how you drive a Ferrari! No flappy paddle traction control nanny aids for posers! Yes to the visceral experience of man controlling the machine! Gorgeous film and special thanks to the driver for driving that stunningly beautiful Ferrari!
What a stunning car and my god that turbo V8 sounds incredible! The only fault I have with this video was it was far too short. Would have loved to hear about the car in depth from it’s owner and more of that beautiful Italian soundtrack inn the rear!
BRAVO BRAVO!!! Unbelievable. Simply perfect!
Nice touch with the cassette tape bit; points deducted for the different glove shown at the 1:32 mark. Great 1980’s caffeinated Jolt (cola) editing. Overall score: 9.7. 😉
As always Petrolicious is one of the first site I hit every Tuesday.
Good catch! 😉
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