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Films:
This Ferrari 288 GTO Will Replace Your Morning Coffee
Afshin:
Your comment about “…inspiring more fans to discover Petrolicious…” is really a two edged sword. As most commenters have stated, we are drawn to the site for the engaging, well crafted, elegant, and “non-lowest common denominator” content. By trying to attract new people to the site (I think all of us hope you have the greatest success) with content that is not what has drawn your loyal fanbase here to date, you may disappoint your early adopters in favor of the new crowd. It has happened to several well known sites as they have grown more well known.
WTF?
I has just taken a 10m break from work, so I coul d what you had reserved for me this week….
I couldn’t beleive my eyes when I saw the 288!!!!!
But then, you turn it into a 2m ad?
Ok, you need to pay your bills and get the site going for all of us, petrol heads, but, please, put it on a proper section!!!
Not next to the awesome movie you do every week!
Btw, nice short film, but not I was expecting!
For me the enjoyment of the car is not just how it feels on the road, but also knowing what goes into making it so. As such, some artful lingering shots (yes, linger a bit, this video was way too choppy for my tastes) of various important bits would be nice: engine, suspension, interior, etc.
Afshin Behnia – I appreciate you placing the latest video in context. I am a huge fan of the Valkyr productions videos. I also understand that for Petrolicious to remain active requires a “infusion” of resources. Thank you for the polite and quick response. You have the bar high for yourself and it is to your credit, how many “Petrolisti” log on early on Tuesday morning – hungry for the next installment. Thanks.
I understand the sentiments regarding sponsored videos. In my view, Petrolicious is a rare gem of a website and I would quite happily pay a subscription for it if it meant we would have less sponsored content.
This video was good, albeit promotional, as it was not pretending to be anything else. It was just too short!
Both sides of the argument have proper angle approach on the issue you all raise. Petrolicious on the one hand needs some cash and on the other the great films on this site are those of the collectors and the “fanatic” owners of an old model that they present to us proudly.
Anyway what a car is the GTO!!!!!!!!
For what this is, it feels like the change of camera angle and camera movement were overdone a bit. That said, I can appreciate that hard work went into this.
For those of you whining about a sponsored video, I would simply like to point out that your Petrolicious account, like this site’s content, is free. Petrolicious has to make income somehow. It costs money to produce content, from writers and photographers to editors and web servers (or web server hosting) and any related IT expenses. The store can only cover so much of the site’s overhead. Be realistic.
Even though I dislike the commercial aspects and the lack of owner story I must admit I like to see the car unleashed. Is it possible to let the cars have a little more rein in your ‘Made to Drive’ videos? I remember the one about the Lancia Group B car and owner. I was dyin’ to see him let that monster off the leash! Maybe I’m just missing Chris Harris’ sideways YouTube videos.
Hi, I have 2 views on this.
1. Great Video, nice to see a car moving at speed, great noise etc etc. Also great to try something different. So keep some of the old stuff everyone likes, but do try something new and bold. Great work.
2. BUT, like I have previously advised you guys, I am not keen on the sales side of the website, where by more and more video’s are almost advertorials for cars or businesses.
Maybe it’s just a case of segmenting things and telling people upfront what the situation is.
I want your website to flourish and make $$, so you can keep doing great work.
My favourites are the video’s about great cars, their history, the owners history and the miles they have travelled together. To me its not about the price of the car, but more about the interaction of man and machine.
Have a great day.
Look at all the comments.
I have to say that the tone of this video was an awesome and overdue change of pace. The car was attacking the road rather than the normal easygoing cruise that is the Petrolicious video.
Ferrari, I know you would never listen to the likes of me, but this video is indicative of you losing your way. More winning, and more racing is the only true path, and while F1 is still the fastest game in town, you ought to woo Tesla and a few select others to create a new E1 racing series (and you really ought to bring in Tony George for a Fall date). If the brand must fund something like this, think more subliminally, and don’t make it look like a commercial.
Are you kidding me???? I am glad to see that I am not the only one disappointed. Regardless of how you cage it, it’s a commercial. We waited a week for a Ferrari commercial??? You’re right, you can’t please everyone all of the time but a 2:00 commercial, I might as well watch that clown shmee on youtube.
I subscribed for the absolutely phenomenal car finds and the custodians that car for them. The settings and cinematography are the best. Hell, I can run my Ferraris in the mountains here in CO if I want and for more than 2 mins. Do a piece on that 288.
Disappointed, gents. However, I am willing to be bought with an a bonus piece by Saturday, that should tide my addiction till next Tuesday.
Petrolicious. This was the most unoriginal video I’ve seen on here. Fast N Furious shifter noises? Was that a sword clanging another sword?
You have found a unique way of telling stories with tasteful cars. Don’t lose that. The scene you cover has high standards, have the same standards when representing your short films.
I have no problem plugging the sponsor at the end, just don’t fall into played out unoriginal content.
OK .. so beyond the 288 GTO which in my opinion is the most beautiful mid engined Ferrari ever made .. not to mention the last SuperCar Ferrari usable on the street and worthy of the Prancing Horse moniker … albeit due to its now exorbitant price tag one which never be seen on public roads with the sole exception of an occasional Video/Article regardless of its legal status ..
What we’ve got here rather than our eagerly anticipated Tuesday Petrolicious Video/Article .. is
A Petrolicious Infomercial masquerading as a video / article using a Bait & Switch 288 GTO to draw us in .
Bad form on all counts Petrolicious . Told you once you sell your soul everything goes straight to hell on a greased sliding board
Ah, TJ,
Sorry we can’t please you ALL the time, but I am glad to see you back after a hiatus.
This episode of Morning Coffee just happened to be sponsored. We plan on doing more, but whether sponsored or not, the format is shorter, more focused on the car and driving, and with more creative expression. Don’t worry, the cinematic documentary-style Made to Drive is not going away.
So what is the purpose of this clip? As a Petrolicious product it does nothing for me, as story telling is usually front and center. The story is where the connection is made with the viewer and anything less is just a car promo. On its own merits the clip looks great and sounds fantastic, but a Petrolicious clip is much more than that.
Jared, Dave M, Kelly, and Harv,
Thanks for being fans of “Made to Drive”. Indeed “Morning Coffee” is a new format we’re introducing, but it’s not a replacement of Made to Drive which you have all grown to love (thank you!). Morning Coffee is meant to be a quick jolt of inspiration. It also lets us and our filmmakers experiment a bit more creatively, and we hope it will inspire more fans discover Petrolicious as a result.
I like a little pick-me-up in the morning before I get going without having to dedicate a full 6 to 9 minutes and hear somebody’s story. Sure the full-length videos are more engaging and leave you with a nice feeling at the end, but I don’t really crave that unless I’m ready for it. Maybe that’s just me though…
Petrolicious is a dream land for most of us who tune in every Tuesday for the latest. I am a huge fan of this site. A story of the relationship one has with their dream car, the struggle to get it. or for some the seemingly simple privilege of ownership. What better tale to tell. Today I saw the dream car the owner on the other-hand is unknown, the story is untold. However we witnessed a great commercial for Pre Owned Ferrari. I understand the need Petrolicious has for revenue but that one was pretty blatent. Whats the mantra of this site….. something about being tasteful I believe.
I call for a “DO OVER” …. as we said when we were all kids dreaming of these machines. Fill in the gaps we all want the rest of the story.
I look forward to every Tuesday and the new Petrolicious film, but this one seemed like a beginning to a Tom Cruise, ” Mission…” movie. Petrolicious movies have set a high mark with their stories about the relationships between owners and their cars…This time it felt like I was going to be asked to do something at the end.. either buy or lease etc.
My favorite Ferrari. Great caption and edition, but, being nitpick, there is no one longer take for us to appreciate the car on the road, every take is too short, too fast, do you understand my point? But anyway, it looks beautiful!
And sorry for the strange english maybe, I’m a Brazilian
I look forward to every Tue film, and this was far off the mark. I’m not a person who posts things, or tries to hijack a thread but at no time other then the mix tape part did that feel like a petrolicious film. It was more like a promo ad for Ferrari. Please the reason we all come to this site is that the content is different then others, upscale, and with class and taste.
Your team is better then this film, please don’t forget that!
