Journal: Creative 1963 2CV Brochures Sell "The Car that Frees You"

Creative 1963 2CV Brochures Sell “The Car that Frees You”

By Petrolicious Productions
September 26, 2013

Even if French isn’t a language you understand, it’s still easy to see that this 1963 Citroën 2CV brochure is well designed and has a creative concept behind it (as many vintage Citroën brochures do), which is really a breath of fresh air when it comes to car marketing.

If you can’t read the content of this brochure, this is the general idea: Freedom in a 2CV is to go where you want, when you want, and where you want, because the 2CV is a car that gives you freedom. It can take you where nobody else can go: the woods, the meadow, the worst roads, or the best views. This is more than a car, it’s a way of life. It can be taken on any sporting activities or adventures, it can carry bulky antique items (or your grandmother), it makes its own path with an all-terrain ability, whether in sleet or snow, ice or sand. This car loves the challenge.

Whether or not all this messaging is accurate, the 2CV was built as an innovative car with simple, original, and unconventional looks, and we feel this upbeat, creative brochure really fits the car.

Images scanned by Jose Biesbrouck for

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Kr Ashwin
Kr Ashwin
6 years ago

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10 years ago

My family had one in the ’70s, and it’s all true; you could transport most anything in it almost anywhere, you could take it off-road, the ride comfort was great for long trips, the canvas roof did give plenty of fresh air and sun, the bench seats made great picnic chairs, and it did give you maximal automotive freedom with a minimum of (cost) constraints. My mum still misses its predictable roadholding and traction in the snow.

I’m still waiting for someone to come up with another maximal minimal car, but perhaps it just won’t happen anymore.

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