News: Volkswagen Bids Farewell To Beetle With Heartfelt Video

Volkswagen Bids Farewell To Beetle With Heartfelt Video

James Gent By James Gent
December 31, 2019
3 comments

To celebrate the final year of production for the Beetle, Volkswagen has commissioned a short animated film that will air during tonight’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020 on ABC.

The short, entitled The Last Mile and produced in association with the Johannes Leonardo agency, follows the story of a young boy through the major milestones of his life, including his first driving test, graduation, marriage, the birth of his first child, and retirement, accompanied throughout by his faithful VW.

The final VW Beetle rolled off the conveyor belt earlier this year in July, bringing to an end a production run that started, give or take the occasional hiatus, back in 1938.

In a telling nod to VW’s advertising campaigns of the past, The Last Mile trailer features cameos from Ren, played by Kevin Bacon who drove a ’72 Beetle in 1984’s Footloose, and artist Andy Warhol, whose work did as much for the Beetle as it did for Campbell’s soup. You may notice the ‘Not a Lemon’ sign being waved in the crowd too.

Accompanied by a particularly moving rendition of Let It Be, the animated short ends with a “not-so-subtle wink and nod to Volkswagen’s electrified future”, the arrival of the 2020 Altas Cross Sport, and a brand new modernized logo. The latter will headline a celebration of Volkswagen in New York City’s Times Square this evening.

Now if you’ll excuse me, I’m off to watch this again and do something about this damned grit in my eye…

*Images courtesy of Volkswagen USA

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Amanda Stonemustang boiBrian Garrity Recent comment authors
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Amanda Stone
Amanda Stone

I can speak not only for Los Angeles but among the world’s developers that you can find top mobile app developers in the list of the best top mobile app development companies. Everything is simple!

mustang boi
mustang boi

that video was quite sad. ill sorta miss the beetle…

Brian Garrity
Brian Garrity

There’s someone else in the crowd holding a “Think Small” sign too!