News: How do You Think Montezemolo's Departure Will Affect Ferrari?

How do You Think Montezemolo’s Departure Will Affect Ferrari?

Avatar By Yoav Gilad
September 10, 2014
13 comments

Earlier today, Ferrari Chairman Luca Cordero di Montezemolo stepped down from his position leaving Fiat Chrysler CEO Sergio Marchionne to run the business. Montezemolo’s departure isn’t terribly shocking given his background (he resurrected Scuderia Ferrari after Mr. Enzo Ferrari’s passing in 1988) and the Scuderia’s poor Formula One results this season. Additionally, rumors swirled a month ago that Mr. John Elkann, Chairman of Fiat SpA, had had enough and that he himself might assume Montezemolo’s position. 

It all came to a head following last weekend’s Italian Grand Prix where the racing team ran mid-pack for much of the race and subsequently failed to achieve a podium. The talent is there, from F1 champs Messrs. Fernando Alonso and Kimi Raikkonen piloting the cars, down to the engineers and pitcrew, but for whatever reason they’ve been unable to put it all together.

At the press conference on Wednesday, Marchionne acknowledged, “Our mutual desire to see Ferrari achieve its true potential on the track has led to misunderstandings, which became clearly visible over the last weekend.” This is the first time that Ferrari has not reached the podium at their home GP since 2008. And while both gentlemen seemed to remain friendly and resigned to loggerheads, Montezemolo joked that “Marchionne has been arguing with me since 2002.”

While passion and conflict may be the status quo (and a matter of levity) at one of the world’s largest auto manufacturers, clearly it signals a change for Fiat Chrysler Automobiles and Ferrari, both the racing team and sports car company.

With Montezemolo’s exit and Marchionne or Elkann at Ferrari’s helm, if only temporarily perhaps, what do you think will change?

Image Source: Ferrari.com

Join the Conversation
Related

Leave a Reply

Guess (Tom)
Guess (Tom)

I would take a wait and see attitude. It could be a good thing for Fiat/Ferrari with new leadership (I hope) Things evolve all the time and move forward. I just feel sad that no matter what, a Ferrari is not in our future at this time. So I can on be a “Bird On Wire” watching it.

Peter
Peter

It’s conceivable that a Ferrari badged SUV is what they desperately need. If I look out of my window I can see four Porsche SUV’s and one 430. You can guess which one never moves! In countries such as India the poor quality of roads makes driving high powered lowly suspended Vehicles almost impossible. China has similar to European roads but with much larger congestion problems. Hence where history Is less of a priority ( new money rarely is restrained enough not to go flash ) the buyers will buy what is best for them and not what the European/… Read more »

TJ Martin
TJ Martin

@ Guest ( Nick ) Close .. but here’s the more likely [ actually almost definite ] scenario ; At the local Ferrari dealerships you’ll soon be seeing a $250,000 Ferrari badged and re-bodied version of the JEEP Grand Cherokee . At the JEEP dealership …. a JEEP Grand Cherokee Ferrari Limited Edition with an additional $20k tacked on to the GC’s bottom line for a decal and a plaque saying it is so . The worst one though will be the new Unibody FWD [ w/AWD optional ] JEEP Wrangler Ferrari Limited Edition … for again that $20k up… Read more »

Emanuel Costa
Emanuel Costa

I don’t think Marchionne was eager to call himself chairman of Ferrari, simply because he is already high above, he is chairman of an enormous group. He just wants to control everything. And that is the problem, the company is so huge, with so many branches, that you just can’t control everything, or manage one part (Ferrari) like the others (Fiat, Chrysler and so on). On the other end, i’m sure Ferrari will loose it’s charm in no time. Cheaper Ferraris and Ferrari badged overpriced SUVs, convertibles and even sedans from the other brands are the way. They will sell… Read more »

EdStubbs

No one appears to have a good word to say about Marchionne 🙂 But then, let’s be realists here guys, despite the romanticism that goes with the name, Ferrari is still a corporate entity. Which means, like Bentley, Maserati, Porsche et al, it has to make what the customer demands. And in the new-money countries of Asia, Russia and India tha means SUVs. So yes, a Ferrari SUV can only be a few years away.

Itza Ckret
Itza Ckret

Ferrari will end up like Apple when Jobs left…..but who cares, as you all know there is no substitute for 911s

Nick
Nick

“…………..hmmmmmm” interesting.
Don’t they say history repeats itself? Shades of 1967 Ford buying Ferrari, then Fiat stepping in.
If Ford had purchased Ferrari back then, we would have Ford Truck F250 SUV’s with Ferrari badges. At least we got another 30 or so years of real cars. (Daytona’s, Boxer, 308 etc).
I can just see it now: NEW FERRARI GRANDE CHEROKEE 6 SEATER. 10 CUP HOLDERS, 20″ WHEELS. AVAILABLE NOW AT YOUR CHRYSLER DEALER.

TJ Martin
TJ Martin

FYI ; Neither of the Elkann’s has even a modicum of interest in leading Ferrari or FCA in any way shape or form . If they did they’d of shown Marchionne the door ages ago . Fact is … Elkann the Younger is too involved being the drug addled Jet Setting Playboy that he is … while Elkann the Elder’s too wrapped up in his own pretentious little business ventures .. with some rather unsavory characters I might add ..

Va bene . More than Basta ! Eco … Ciao !

TJ Martin
TJ Martin

First off . My apologies in advance as this will be a bit lengthy due to the issue in question being close to my heart as well as one I’m well versed in from the inside out and from several perspectives . Full discloser … I’m no fan of Montezemolo ….. but .. Marchionne is a double dealing , back stabbing , pretentious , lying a__ who’s only goal from day one has been to be the head of Ferrari . Not .. because he has any passion or love for the brand .. but more for the image he… Read more »

Ryan Hoyle
Ryan Hoyle

I’d love to see some references to the claims you’re making about Marchionne being a flat terrible leader. I see that Fiat is struggling, but Chrysler on the other hand has been selling cars like crazy. It’s not necessarily Marchionne’s fault that supersized America doesn’t want a Fiat 500. Well, maybe it is his fault that that’s basically all their making. I hope they come up with a good sports car that can sell, but we’ll see. 1)that’s racist 2)Do you forget what the Cayenne did for Porsche? We have many of the 911s and probably the Caymans we have… Read more »

Vintage Son
Vintage Son

You’re a pretty terrible troll. Ferrari isn’t close to your heart. Ferrari pocketed a NET profit of almost 250 million Euros last year. http://www.motorauthority.com/news/1090430_ferrari-achieves-record-profit-in-2013-with-fewer-sales It’s getting tiring of you blasting in the comments. Ferrari is probably going to be left alone now, the reigns are tightening around what the higher ups are allowed to do. Right now FIAT is letting Alfa go and do the engineering and planning, they’re losing more money by the continued backlash and canceling of projects and re-forming of projects than they are by letting them just do it and get it done. I think Ferrari… Read more »

Christopher Gay
Christopher Gay

Well, they won’t suddenly start winning races. The ebb and flow of dominance runs its course, and it takes a lot of time to gain an edge in development. When your engine is clearly down on power to your competitors’ power plant, there really isn’t much you can do in the span of a season. Mr. Montezemolo has been at the helm for a long time and has seemed to speak quite logically with respect to many aspects of F1 and the FIA as a whole. It’s a shame, really, but it will be interesting to hear what revelatory decisions… Read more »

Christopher Gay
Christopher Gay

Clearly… I’m an expert on this matter. :p