How do You Think Montezemolo’s Departure Will Affect Ferrari?
Earlier today, Ferrari Chairman Luca Cordero di Montezemolo stepped down from his position leaving Fiat Chrysler CEO Sergio Marchionne to run the business. Montezemolo’s departure isn’t terribly shocking given his background (he resurrected Scuderia Ferrari after Mr. Enzo Ferrari’s passing in 1988) and the Scuderia’s poor Formula One results this season. Additionally, rumors swirled a month ago that Mr. John Elkann, Chairman of Fiat SpA, had had enough and that he himself might assume Montezemolo’s position.
It all came to a head following last weekend’s Italian Grand Prix where the racing team ran mid-pack for much of the race and subsequently failed to achieve a podium. The talent is there, from F1 champs Messrs. Fernando Alonso and Kimi Raikkonen piloting the cars, down to the engineers and pitcrew, but for whatever reason they’ve been unable to put it all together.
At the press conference on Wednesday, Marchionne acknowledged, “Our mutual desire to see Ferrari achieve its true potential on the track has led to misunderstandings, which became clearly visible over the last weekend.” This is the first time that Ferrari has not reached the podium at their home GP since 2008. And while both gentlemen seemed to remain friendly and resigned to loggerheads, Montezemolo joked that “Marchionne has been arguing with me since 2002.”
While passion and conflict may be the status quo (and a matter of levity) at one of the world’s largest auto manufacturers, clearly it signals a change for Fiat Chrysler Automobiles and Ferrari, both the racing team and sports car company.
With Montezemolo’s exit and Marchionne or Elkann at Ferrari’s helm, if only temporarily perhaps, what do you think will change?
Image Source: Ferrari.com