The initiative, unveiled at the Royal Hospital Chelsea in London, is in partnership with The Royal Foundation–whose patrons are the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex–as well as the Society of Motor Manufacturers and Traders (SMMT). It’s also backed by the Ministry of Defence. Major automotive players attended the Mission Automotive unveil, including the initiative’s founding members Jaguar Land Rover, DHL, Westway Nissan, Alcon and Bicester Motion. The initiative will build on the experience Mission Motorsport has accumulated since it was launched in 2012. In this time it has delivered more than 5000 training days of sport for 1500 wounded, injured or sick beneficiaries, leading to more than 400 placements and upwards of 150 jobs. Its two-year point measure of effectiveness–measured by still being in employment–is an amazing 84%. Also the charity’s veteran employment programs have paved the way for over 1700 military veterans to get jobs in the automotive sector.
“It can be difficult for service leavers to translate how their military experience allows them to fit into civilian career,” Mission Motorsport CEO James Cameron (above) said. “Mission Automotive helps organizations to recognize, foster and retain that talent through developing and implementing their own Armed Forces engagement strategies. By promoting these positive business behaviors, the Mission Automotive initiative gives member companies the tools to unlock not only human potential, but also brand and corporate opportunities through embracing the Armed Forces Covenant. Our service men and women are a national resource, and have much to offer to society beyond their military service. By helping them and their families we boost British industry, and by association the communities in which they resettle.” Images courtesy ofMission Motorsport
