Journal: Color Inspiration: White

Color Inspiration: White

By Petrolicious Productions
December 11, 2012

Design and color have a large part to play in the history of the automotive world. Here, we’ve married the two things together for the purpose of showcasing their influences on automotive culture.

In the United States, white cars have now become more popular than black or silver. Chief designer for BMW DesignWorks credits Apple for changing the public’s mind about the color.

“Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” the designer told

Do you agree?

Fact Source: NBC News

Image Sources (clockwise from top left): 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13

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Johan Gunverth
Johan Gunverth
10 years ago

Sure. Apple made white popular again in electronics. In the car business though, white was a big “No, No!” until Fiat relaunched the 500 in 2007.

Brett Evans
Brett Evans
10 years ago
Reply to  Johan Gunverth

Disagree. White’s been a popular choice for the appliance cars (Corolla, Accord) and BMW’s Alpine white has always had a high take rate since ever.