Welcome To Petrolicious 2.0
I know it currently looks the same, but there are many changes coming to this, the home of car passion, over the next days, weeks, and months. The first being to the ownership.
Having exercised his First Amendment right, the founder has now left the building – and the business. He’s taken with him not only his personal views but also, sadly, his exquisite collection of Alfa Romeos…
That means I am now the proud new owner of Petrolicious. Who am I? Professionally, a producer of TV shows, writer for BBC TopGear, and an agency creative. But when I’m not doing any of those, I’m a car-infused enthusiast and naturally a fan of Petrolicious.
So I know what this means to us, the automotive community. And that’s why you can rest assured that going forward it will always be curated respectfully – and, yes, tastefully – by me and the rest of the Petrolicious team of staff and global contributors.
But that does not mean that Petrolicious is going to remain the same as today. As the home of car passion, we believe that Petrolicious needs to include a greater diversity of content and voices to truly recognize the depth and breadth of this obsession.
Muscle cars need to be included more regularly, as do the exquisite builds in the JDM space. New cars need to get a look in, too. But only when we absolutely love them. Take a look at Gordon Murray’s extraordinary new T.50 and tell me you don’t want to know everything about that. And more motorcycles, for sure.
Plus it won’t just be the big money cars and bikes which get featured. While we appreciate absolutely the finer things life has to offer, Petrolicious content going forward will be driven by the passion that’s gone into a project, not the price tag…
We will also be adding many things to enhance the Petrolicious lifestyle and membership. Like new products and services which make car buying and owning more fun and rewarding. So standby for all those to start rolling out as soon as the paint’s dry.
There is a lot to come, but the main message of today is to simply say hello, and to thank you for being a fan of Petrolicious and part of our community of enthusiasts. There have been a couple of bumps in the road recently, but all four wheels are now firmly back on track.
I look forward to meeting and hearing from you as we take Petrolicious down new roads, but in the meantime, as ever, Drive Tastefully.